Strategy Overview Land Clients for Press Release / Authority using Voice Drops Fulfill for new clients using Press Cable service 3 Key Objectives Split Test Scripts and Messaging for PR/Authority
Identify 1-3 scripts that generate call backs Document what works and does not work Challenges Initial feedback from members had 10+ different scripts in 8 different niches Unfortunately testing 1 script per niche would not yield results we would like to report Action: Consolidate into 1-2 niches
The Campaign Selected Target Market/Niches: Chiropractors & Veterinarians Press Release/Press Cable # of split tests : 12 Sample Script #1 - Nadine Erickson Sorry I missed you. We are looking for a few Chiropractors in the San
Diego area who are interested in increasing their authority, visibility, traffic, and brand awareness. Your services will be published in over 200 news sites, including numerous broadcast TV and radio news sites from brands such as ABC, NBC, Fox News, and more. To take advantage of this opportunity, please give us a call at 619-493-3385. Niche: Chiropractors Total numbers: 254 Successful Drops: 159 (Landline / VOIP) Call Backs: 5 %: 3.1
Sample Script #2 - Nadine Erickson Im sorry I missed you. This is Nadine. Ive got something that will help the online reputation of your Veterinarian business to grow quickly. It will put your name ahead of most of your local competitors. Im really excited about what I can do for you -so could you please give me a call? Again, this is Nadine, and you can reach me at 619-357-4312. Niche: Veterinarian
Successful Drops: 132 (Landline / VOIP) Call Backs: 27 20.4% Sample Script #3 Spence Lawrence Hello, this is Spence. We are helping Chiropractors stand out from their local competition. We only want to promote one Chiropractor in the Chicago area, and your business came highly recommended. If you would like to learn more about our Chiropractor Promotion Program
please give us a call at 720-726-1474. I look forward to speaking with you. Niche: Chiropractors Successful Drops: 150 (Landline / VOIP) Call Backs: 5 3% Sample Script #4 Spence Lawrence Hello, my name is Spence, and Im calling you to see if your practice can
handle a few more clients each month. We have developed a system that has proven to increase a companys or individuals circle of influence and recognition to a much wider audience. If this is of interest to you, I have 2 openings this month. Please give me a call at 720-9033544, and once again, ask for Spence. Niche: Veterinarians Successful Drops: 141 (Landline / VOIP) Call Backs: 3 2.1% Sample Script #5 Scott Hall
Hi, this is Scott with Press Cable. You and I havent spoke yet, but Ive been doing some research on your company and I think youre a great fit for our Digital PR solutions that provide businesses with positive online exposure that pays over and over again with inbound calls from local prospects and clients. I know you will be happy if we spend just a couple of minutes discussing how this can help you. Please call me at 646-845-0476. Niche: Chiropractors Total: 130 (Cell/VOIP/Land) Call backs: 5
3.8% Script #6 Scott Hall Hi, this is Scott. If you are concerned with being noticed in the crowd of Veterinarians in the New York area, and if you can handle a consistent flow of new customers we have a solution to help. Please give me call at your convenience to discuss details. My number is 646-755-9292. Niche: Veterinarians Total: 150 (Cell/VOIP/Land)
Call backs: 1 .06% Sample Script #7 Kim Kersten Hi, this is Kim. If you are concerned with being noticed in the crowd of Chiropractors in the area - and if you can handle a consistent flow of new customers we have a solution to help. Please give me call at your convenience to discuss details. My number is 707-595-9330. Niche: Chiropractors
Total: 112 Call backs: 4 3.6% Sample Script #8 Kim Kersten Hi, this is Kim. Our office is fully dedicated to helping Veterinarians like you who want to generate more leads, increase your revenue, while decreasing costs. If you would like to discover more about these weird yet simple methods, please contact me at 707-708-3005.
Niche: Veterinarians Total: 76 Call backs: 2 %: 2.6% Script #9 Mike Morales Hey, sorry I missed you. I focus on getting businesses featured monthly on FOX, ABC, CBS, and other local news websites to increase their online exposure. I have a couple of spots available for Chiropractors
around the Chicago area. If this is something you may be interested in, please give me a call back at 773-831-4686. Ask for Mike thanks. Niche: Chiropractors Total: 136 Call backs: 6 4.4% Script #10 Mike Morales
This is Mike. Im contacting to let you know of an underused way we use to get our Veterinary clients higher local rankings, help them stand out from the competition, and improve their online authority. Our team has a few slots left to add new Vets in the Chicago area. So, give me a call if youd like to find out more. Again, this is Mike, and my number is 773-546-9926. Niche: Veterinarians Total: 141 Call backs: 2 1.4%
Script #11 Richard Porterfield Hello, This is Richard - I'm sorry I missed you. We have a drop dead simple way to get you more qualified potential clients calling your Chiropractic business. If that sounds interesting, I would love to speak to you. My number is 720-903-3544. Niche: Chiropractor Total: 121
Call backs: 4 3.3% Analysis One clear winner Nadine Erickson Im sorry I missed you. This is Nadine. Ive got something that will help the online reputation of your Veterinarian business to grow quickly. It will put your name ahead of most of your local competitors. Im really excited about what I can do for you -so could you please give me a call? Again, this is Nadine, and you can reach me at 619-357-4312.
Next Steps PR / Authority Test variations of Nadine script in different markets 8 Selected Niches with one male and one female version HVAC Jocelyn Vanderberg Roofing Luis Hernandez Plumbing Thomas Doerksen Carpet Cleaning Susanna/Doug Chiropractor Steve Johson
Landscaping/Lawn Service Ken Santucci Insurance - Jeff Carley Real Estate Robert Hernandez Try: New variation using: What about we need a quote for a press publication to get past gate keeper Try: Hello, This is Richard - I'm sorry I missed you. We have a proven way to get more qualified patients calling your practice. If that sounds interesting, I would love to speak to you. My number is 720-903-3544.
Roadmap Member Testing Dentists members needed Clint Butler Jeff Carley Luis Hernandez Warren Woo Michael Moffitt Scott Hall Christopher Swain
David Sukert Michael Remer Susanna Soderstrom (UK) Kim Kersten Brian Morrow Automotive test group full Roadmap - Movers "Hi, sorry I missed you. I'm looking to refer several
people who need help with a local move. Please call me at 555-1212 and I can give you more details. Thanks" " Hi, sorry I missed you. Do you do long distance movers, or can you handle local moves as well. I have a few people who need assistance with a local move. Please call me at 555-1212.' Roadmap Cosmetic Surgeon
"Hi, its Sean Campbell - sorry I missed you. Are you taking on new (Tummy Tuck, Rhinoplasty, Breast Augmentation ) patients at this time? If so, please call me at 555-1212" "Hi, its Sean Campbell. Can your practice handle several new ( Tummy Tuck, Rhinoplasty, Breast Augmentation ) consultations this week? If so, please call me at 555-1212."
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