The listener and how radio works

The listener and how radio works

18-34s & Radio Radio listening across the average day for 18-24s & 25-34s 30 :30 :30 :30 :30 :30 :30 :30 :30 :30 :30 :30 :30 :30 :30 :30 :30 :30 :30 : 05 -06 -07 -08 -09 -10 -11 -12 -13 -14 -15 -16 -17 -18 -19 -20 -21 -22 -23 00 :00 :00 :00 :00 :00 :00 :00 :00 :00 :00 :00 :00 :00 :00 :00 :00 :00 :00 : 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 18-24s

25-34s Source: IPA TouchPoints 5 36% of 15-24s claim to listen to radio via an app Source: RAJAR MIDAS Autumn 2013 44% of 25-34s

claim to listen to radio via an app Source: RAJAR MIDAS Autumn 2013 Devices used most often by 18-24s to listen to radio 68% 53% 17% Car Radio

Radio set Desktop/laptop/tablet 14% 14% Mobile DTV

Source: IPA TouchPoints 5. Which device do you most often use to listen to the radio? Devices used most often by 25-34s to listen to radio 71% 54% Car Radio Radio set 15%

14% 14% Mobile DTV Desktop/laptop/tablet Source: IPA TouchPoints 5. Which device do you most often use to listen to the radio?

38% of 15-24s currently receive social media updates about their favourite radio station or presenter Source: RAJAR Q2 2014

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