Stronger. Together. One Microsoft

Stronger. Together. One Microsoft

Civility, Safety & Interaction Online Vietnam, January 2019 Key Findings Vietnam The nature of online risk types: The types of risks that stood out for Vietnam compared to the global averages included: 1) receiving unwanted sexual messages or imagery, 2) encountering fake news, and 3) being contacted by a stranger to collect personal information Our social circles became more risky: Within Vietnam, risks from family and friends also increased significantly to 20% (+6%), although the gain was not as pronounced as in other countries The pain from online risks was significant: Within Vietnam, moderate to severe pain was experienced by 63% of consumers, notably above the global average Consequences were up; positive actions were down: Vietnam consumers matched the WW trend for consequences and were more likely to say that their lives became more stressful after online risk exposure; in terms of positive actions taken, there was a 7-point decline in treating people with respect online Millennials and boomers were hit hardest by risks: More millennials in Vietnam suffered moderate to severe pain from online risks, compared to their global peers (71% vs. 60%) There was a surge in teens asking for help. In Vietnam, teens were above the global average in asking for help from an adult with an online issue (36%), but fewer teens sought help from a parent (35%) No change in DCI: Vietnam registered no change in DCI and ranks #15 out of the 22 countries surveyed in the latest study 2 Nature of online risk types in Vietnam The most common type of unwanted contact involved attempts to collect personal information; being asked inappropriate questions by a stranger was notably higher than the global average Vietnamese were most likely to encounter

fake news and internet hoaxes, but the latter was 5 points below the global average Various forms of bullying were the most typical behavioral risks experienced; purposeful embarrassment was higher that the global average and experienced by 45% of respondents in Vietnam Receipt of unwanted sexual imagery or messages dominated this category both in Vietnam and globally; unwelcomed requests for sexual favors was 11 points higher in Vietnam than globally 3 e choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced. e choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. Please choose which of the following TYPES of Sexual risks you have experienced ever. Social circles became riskier in Vietnam Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family and friends accounted for 28% of online risks, up 11 points YOY Within Vietnam, risks from family and friends also increased to 20%, though the gain was not as pronounced as in other countries (+6% versus previous year) a. Which types of people have, in the past treated you in an unsafe or uncivil manner online? Risks from family & friends +6 points in Vietnam (+11 WW) *Added in Latest Wave 4 Severe pain from online risks was higher in Vietnam Worldwide, 55% of consumers reported experiencing moderate or

severe pain due to online risks, with 16% saying they felt no pain at all Within Vietnam, moderate to severe pain was experienced by 63% of consumers, notably above the global average; in addition, Vietnamese reported significantly higher levels of severe pain from online risks compared to the rest of the world (42% vs. 28%) 1: How much emotional, psychological or physical pain did you suffer because of 5 Vietnam experienced more consequences from risks and were less inclined to take positive actions Worldwide, there was an increase in consequences and a decrease in positive actions; the top five consequences showed 3- or 4point increases from the previous year; people also were less likely to take positive actions (-3 to -5 points) Consumers in Vietnam matched the WW trend for consequences and were more likely to say that their lives became more stressful and that they backed away from social media after online risk exposure Vietnam showed drops in positive actions and were less likely to say that they treated others with *Worldwide trend based on 20 and countriesrespect common in latest research and prior year dignity **Digital Civility Challenge item 6 Millennials and Boomers were hit the hardest Online risks had some of the strongest impacts on millennials and boomers in

terms of risk exposure, consequences and the attendant psychological, physical and emotional pain Overall, exposure to risks as measured by DCI and average number of risks was higher than the global averages More millennials in Vietnam suffered moderate to severe pain from online risk exposure compared to their global Q2: Which of peers these has ever happened to you or to a friend/family member ONLINE? Q9: .Please tell us if any of the following has ever happened to you or to a friend/family (71% vs. 60%) member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of 7 More teens asked for help with online risks Worldwide, there was a surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and other adults (+19 points to 28%) In Vietnam, teens were above the global average in asking for help from another adult (36% vs. 28%), but reported a smaller percentage when asked about seeking help from their parents (35% vs. 42%); both totals still outpaced results from the prior years study Asking a parent for help jumped 28 points

Asking an adult for help rose 22 points Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online? 8 DCI trend DCI Rank Country Region Global Worldwide, Microsofts Digital Civility Index (DCI) fell two points from the previous year, driven by a widespread decline in unwanted contact Vietnam registered no change in DCI and ranks #15 out of the 22 countries surveyed *Worldwide trend based on 20 countries common in latest research and prior year 2 years ago prior year latest researc h 65 68 66 56 61 51 2

United States N. America 8 Canada N. America 1 United Kingdom W. Europe 45 51 50 3 France W. Europe 60 58 52 4 Belgium W. Europe 59 61 56 5 Germany W. Europe 62 65 57 9

Italy W. Europe 63 62 11 Ireland W. Europe 64 68 16 Hungary CEE 73 72 19 Russia CEE 75 74 6 Malaysia APAC 56 58 7 India APAC 61 59 10

Singapore APAC 15 Vietnam APAC 12 Mexico Latam 13 Brazil Latam 17 Colombia 18 60 74 63 63 71 71 76 71 69 71 71 70 Latam 77 72 Argentina Latam

75 74 20 Chile Latam 73 75 22 Peru Latam 78 79 14 Turkey MEA 71 72 71 21 South Africa MEA 78 77 78 72 9

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