1 Selecting the RIGHT Shows How Tradeshow Due

1 Selecting the RIGHT Shows How Tradeshow Due

1 Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Housekeeping Items Tech Issues: Go to Webinar Tech Support (855) 352-9003

Use your How to Guide for taking notes today Later this week youll receive presentation slides in pdf format in a follow up email Submit questions through Go to Meeting Q&A panel on the upper right corner of your screen Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off January Training Recap

1. Sellers/buyers collide successfully face to face at tradeshows 2. Trust tradeshows for your innovation historically the worlds 3. new innovations from GPS to tablet computers have been introduced through this venue By harnessing the power of the Tradeshow Ecosystem you can get your piece of the pie over 30 tradeshows occur per day with over 30 million attendees Your budget due diligence is supported through industry stats

4. 5. There are 23 Proven ways to Exhibit for Success Webinar: http://www.exhib-it.com/noise-behind-business-webinar Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Todays Takeaways 1. 2.

3. 4. 5. Learn the process for selecting the RIGHT shows Why you should budget before you select a show Get buy in from all the relevant players in the company Know and understand the 10 Point Litmus Test How to tie in technology with your objectives Selecting the RIGHT Shows

How Tradeshow Due Diligence Pays Off Pre Registration Survey Review 1. 2. 3. 4. 5. 6. Industry

Number of employees Gross revenue per year How many tradeshows have you exhibited in? Scope of tradeshows (local, regional, national, international) Have you been happy with the results of your tradeshow experience as an exhibitor? 7. Biggest tradeshow challenge 8. Biggest tradeshow triumph 9. Who coordinates tradeshow activity at your company? (marketing manager, sales manager, special events manager or other)

Why Tradeshow Marketing? Because Innovation is a Contact Sport Live Poll Which best describes you? 1. I am new and want guidance on show selection 2. I need hints on how to get buy in for exhibiting 3. I need sufficient budget due diligence for management who is asking for justification for tradeshows

4. I need to know how to tie in technology 5. I want to identify our ROI objectives Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Dont Get LOST in the NOISE! Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off

Selecting the RIGHT show means matching your exhibiting objectives with the RIGHT target audiences, the RIGHT timing to meet buyers purchasing patterns with the ABILITY to show and demonstrate your new products/services. Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off

Strategy Guide Action Items (Go to your How to Guide Distributed Upon Registration) Review the Strategy Objective Worksheet and Answer the Questions NOW! 1. _________________________________________________________________ 2. _________________________________________________________________ 3. _________________________________________________________________ 4. _________________________________________________________________ Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off

THE 5-STEP SHUFFLE Step 1: Research Your Marketing and Sales Objectives Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off THE 5-STEP SHUFFLE

Step 2: Seek Feedback From Current and Prospective Customers Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Live Poll Do You Currently Seek Feedback From Current and Prospective Customers

Regarding Tradeshow Participation? Answer 1. Yes 2. No Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Your Initial Show List Action Items (Go to your How to Guide Distributed Upon Registration) Name 5 tradeshows that you know of TODAY that you can

attend in the next two years (compare this list to your final list after this training and using tools provided): 1. _________________________________________________________________ 2. _________________________________________________________________ 3. _________________________________________________________________ 4. _________________________________________________________________ 5. _________________________________________________________________ Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off

THE 5-STEP SHUFFLE Step 3: Create a Master List of Shows http://www.exhib-it.com/tsn_calendar Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off THE 5-STEP SHUFFLE

Step 4: Analyze the Lengthy List Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off THE 5-STEP SHUFFLE Step 5: Create a Short List of Shows that Meet Your Expectations

Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off How the Exhibit Dollar is Spent Source: Center for Exhibition Industry Research Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off

BUDGET Before You Select Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Effective Ways to Manage Costs Action Items (Go to your How to Guide Distributed Upon Registration) Write down the following URL to access the Budget Checklist tool: http://www.exhib-it.com/pdf/April_How_To_Download.pdf

Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Live Poll Name Your Biggest Budget Issues 1. 2. 3. 4. 5.

The Unknown Starting from scratch Past tradeshow overruns/unexpected costs Buy in from management on final budget number Shrinking marketing budget overall Other Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Visualizing Your Budget Action Items (Go to your How to Guide Distributed Upon Registration)

Name 3 pieces of information you/your team need to start working on now because you know they are missing or not in the format you need - for your tradeshow budget. 1. _________________________________________________________________ 2. _________________________________________________________________ 3. _________________________________________________________________ Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Getting Buy In

Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off 10 Point LITMUS Test Measuring Success Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off

10 Point LITMUS Test 1. Does exhibiting support the larger business goals and objectives of the enterprise? Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off 10 Point LITMUS Test

2. Does exhibiting have the support of senior management, and have they made this known within the organization? Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off 10 Point LITMUS Test 3. Is there a defined outcome

expected from exhibiting? Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off 10 Point LITMUS Test 4. Has the outcome been quantified through metrics? Selecting the RIGHT Shows

How Tradeshow Due Diligence Pays Off 10 Point LITMUS Test 5. Are the metrics approved and supported by all constituents? Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off 10 Point LITMUS Test

6. Is the budget sufficient to achieve the desired outcome, or should the metrics be adjusted accordingly? Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Live Poll Do you have measurable metrics

for tradeshows ROI in place today? 1. Yes 2. No Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off 10 Point LITMUS Test 7. Is there sufficient time to plan

and execute a successful tradeshow project? Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off 10 Point LITMUS Test 8. Are the required staff and resources available?

Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off 10 Point LITMUS Test 9. Is exhibiting the most efficient strategy to achieve the outcome or would other marketing mediums be more effective? Selecting the RIGHT Shows

How Tradeshow Due Diligence Pays Off 10 Point LITMUS Test 10. Are the resources aligned to follow up and report back on the metrics? Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off

Visualizing the Buy-in Action Items (Go to your How to Guide Distributed Upon Registration) 5 Name people you/your team need to buy in and sign off on your due diligence. 1. _________________________________________________________________ 2. _________________________________________________________________ 3. _________________________________________________________________ 4. _________________________________________________________________

5. _________________________________________________________________ Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Tradeshow Industry Resources Action Items (Go to your How to Guide Distributed Upon Registration) Center for Exhibition Industry Research (CEIR): www.ceir.org Exhibitor Magazine: www.exhibitoronline.com Exhibit and Event Marketers Assn: www.e2ma.org

Trade Show News Network (TSNN): www.tsnn.com Event Marketer Magazine: www.eventmarketer.com Exhibit City News: www.exhibitcitynews.com Trade Show Expo: www.trade-show-expo.com Events in America: www.eventsinamerica.com Conventions.net: www.conventions.net Trade Show Advisor: www.trade-show-advisor.com Exhibit Designers & Producers Association (EDPA): www.edpa.com Tradeshow Executive: www.tradeshowexecutive.com FREE Education Whitepaper Downloads: www.EXHIB-IT.com/white-papers

Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Show, Space & Booth Staff Selection Action Items (Go to your How to Guide Distributed Upon Registration) http://www.exhib-it.com/pdf/April_How_To_Download.pdf When you return to the office, step through this worksheet to help evaluate these key resources. 1. _________________________________________________________________ 2. _________________________________________________________________ 3. _________________________________________________________________

4. _________________________________________________________________ 5. _________________________________________________________________ Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Go to Your How to Guide and Write Down The Ten Things You Will Do Next With the Knowledge You Gained Today Selecting the RIGHT Shows

How Tradeshow Due Diligence Pays Off Questions? Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Consulting & Exhibit Services Follow up consulting services that include: Review of your trade show plan and make recommendations Create a new tradeshow plan

Trade Show Consulting Services Discount on design and print business collateral Discount on tradeshow tangible items Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Additional Services Strategic planning for your overall business Marketing/PR Strategy for your overall business Marketing/PR Planning for your overall business

Copywriting for tradeshow collateral or PR PR media distribution and follow up Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Additional Resources Sales Training Resources Ask us! We partner with nationally recognized experts to make your tradeshow sales more effective. Our sales expert for this web series is Alice Heiman, LLC

Specialty Items Ask us! Our vendors are on the cutting edge including the latest in desired green promotions. Our specialty partner for this web series is OCG Creative Selecting the RIGHT Shows How Tradeshow Due Diligence Pays Off Contact Us DJ [email protected] or 505-999-1878 Laura [email protected] or 775-830-3993

Upcoming Webinars Notable Exhibiting Trends: Maximizing Your Visual and Verbal Communications (July 22) Making the Most of Your Tradeshow Presence: How to Tie the Ribbon Around the Package (October 21) Thank You!

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