NF Visitor Use Monitoring Program To Know &

NF Visitor Use Monitoring Program To Know &

NF Visitor Use Monitoring Program To Know & Better Serve our NF visitors How Does NVUM Work? 20% of forests sampled each year Forests identify all road, trail exits & recreation sites Assigned stratified random sample Obtain 24 hour traffic count Conduct 6 hrs onsite interviews HOW DOES NVUM WORK? PREWORK STRATIFICATION Site type Overnight Use Developed Sites (OUDs) Day Use Developed Sites (DUDs) General Forest Areas (GFAs) Wilderness View Corridor Site Day Very High, High, Medium, Low Proxy or non-proxy HOW DOES NVUM WORK? ON-SITE INTERVIEWS Basic (50%) Satisfaction (25%) Economic (25%) Spanish (as needed) Why We Did It In response to Agency need for

Improved understanding of visitor use & satisfaction Reliable, science based visitor data NVUM Survey Cycles Sampling Cycle #1 10/2000 9/2003 Sampling Cycle 2 10/2004 9/2008 Succeeding survey cycles Every 5 years Sampling Calendar SITETYPE SITENAM E DUDS FOXTA IL GROUP PICNIC - WINTERFOXT Site Num STRATUS M ONTH DAY YEAR 255089.00 FR3 1 2

2005 DUDS DUDS DUDS V IEW HWY 158 DEER CREEK DUDS FOXTA IL GROUP PICNIC - WINTERFOXT DUDS DUDS DUDS DUDS FOXTA IL GROUP PICNIC - WINTERFOXT GFA 5-52 POTOSI @ SR160 GFA 5-57 CA THEDRA L ROCK TRA IL @ stairw a DEER CREEK PICNIC 16.00 HIGH 1 9 2005 PM KY LE V ISITOR CENTER

14.00 HIGH 1 9 2005 PM LAS VEGA S SKI A ND SNOWBOARD RESORT 22.00 SV1 1 10 2005 256.00 LOW 1 20 2005 255089.00 FR3 1 23

2005 DESERT V IEW DA Y USE SITE 15.00 MEDIUM 1 28 2005 PM DEER CREEK PICNIC 16.00 HIGH 1 29 2005 AM KY LE V ISITOR CENTER 14.00 HIGH 1 29 2005 AM

DUDS DESERT V IEW DA Y USE SITE DUDS DUDS PM FR3 2 5 2005 1001.00 HIGH 2 6 2005 PM 255109.00 MEDIUM 2 6 2005 AM 15.00

MEDIUM 2 13 2005 PM FOXTA IL GROUP PICNIC - WINTERFOXT 255089.00 FR3 2 13 2005 FOXTA IL GROUP PICNIC - WINTERFOXT 255089.00 FR3 2 20 2005 DUDS FOXTA IL GROUP PICNIC - WINTERFOXT 255089.00 FR3

2 21 2005 GFA 5-16 CHAMPION ROA D 1011.00 MEDIUM 2 25 2005 PM DUDS KY LE V ISITOR CENTER 14.00 HIGH 2 26 2005 PM DUDS LAS VEGA S SKI A ND SNOWBOARD RESORT 22.00

SV1 3 1 2005 GFA 5-42 WILLOW CREEK 601/565 255092.00 MEDIUM 3 1 2005 PM GFA 5-15 ARCHERY CA MP 1010.00 MEDIUM 3 4 2005 AM GFA

5-57 CA THEDRA L ROCK TRA IL @ stairw a 255109.00 MEDIUM 3 5 2005 GFA 5-7 TROUT/LOV ELL SUMMIT 1002.00 MEDIUM 3 8 2005 PM DUDS DESERT V IEW DA Y USE SITE 15.00 LOW 3 10 2005 AM

GFA 5-11 CRYSTA L SPRING DUDS KY LE V ISITOR CENTER GFA 5-47 SKI TOW/MA RY JA NE DUDS KY LE V ISITOR CENTER GFA 5-50 LUCKY STRIKE 578 GFA 5-1 MA CKS CA NY ON GFA 5-23 HORSE SHUTEM SPRING DUDS DEER CREEK PICNIC GFA 5-4 LOV ELL CY N DUDS DEER CREEK PICNIC V IEW

HWY 158 DEER CREEK GFA 5-54 CA RPENTER/WA LLA CE CONNECTOR GFA 5-18 MCFA RLAND WILDERNESS5W6 FLETCHER CA NY ON 255089.00 SURV TIM E NOTE1 1006.00 PM LOW 3 14 2005 AM 14.00 LOW 3 15 2005 PM 1008.00

MEDIUM 3 18 2005 PM 14.00 LOW 3 24 2005 PM 255100.00 LOW 3 25 2005 AM 996.00 HIGH 3 27

2005 PM 1019.00 MEDIUM 3 27 2005 PM PM 16.00 LOW 3 29 2005 999.00 MEDIUM 3 29 2005 STA NDARD PROTOCOL -- SA MPLING A ND TRAFFIC COUNT PM 16.00

MEDIUM 4 2 2005 PM 256.00 LOW 4 2 2005 AM 255105.00 MEDIUM 4 9 2005 PM 1013.00 MEDIUM 4 10 2005

PM 209.00 LOW 4 10 2005 AM DUDS DEER CREEK PICNIC 16.00 LOW 4 12 2005 PM DUDS KY LE V ISITOR CENTER 14.00 LOW 4 14

2005 PM GFA 5-12 COLD CREEK PONDS 1007.00 HIGH 4 16 2005 AM DUDS CA THEDRAL ROCK PICNIC GFA 5-56 ROBBERS ROOST TRAIL DUDS CA THEDRAL ROCK PICNIC GFA 5-40 STIRLING 552 GFA 5-2 TELEPHONE CA NY ON GFA 5-5 COTTONWOOD

GFA 5-7 TROUT/LOV ELL SUMMIT WILDERNESS5W5 TRA IL CA NY ON STA NDARD PROTOCOL -- SA MPLING A ND TRAFFIC COUNT 23.00 DUR4 4 17 2005 255107.00 MEDIUM 4 17 2005 23.00 DUR4 4 23 2005 1005.00 MEDIUM

4 23 2005 AM 997.00 MEDIUM 4 24 2005 AM 1000.00 MEDIUM 4 24 2005 PM 1002.00 MEDIUM 4 28 2005 AM

PM 208.00 LOW 4 29 2005 PM GFA 5-7 TROUT/LOV ELL SUMMIT 1002.00 HIGH 4 30 2005 PM GFA 5-7 TROUT/LOV ELL SUMMIT 1002.00 HIGH 5 1

2005 PM GFA 5-47 SKI TOW/MA RY JA NE 1008.00 LOW 5 4 2005 GFA 5-52 POTOSI @ SR160 1001.00 MEDIUM 5 4 2005 AM DUDS DESERT V IEW DA Y USE SITE 15.00 HIGH 5

7 2005 PM SET UP TRA FFIC COUNTER ONLY -- 8A M STA RT Who Benefits? USFS leaders & program managers Congress, & external customers The public The resource Applications NVUM Applications IN PLANNING & MANAGEMENT Setting Customer Service Standards Required by Exec Order 12862 National Recreation Agenda Implementation Strategic & Annual Performance Plans Better service to the public while protecting valuable resources Forest Planning & Monitoring Setting realistic targets & meeting them In Land Management Decisions Demand and Supply Analysis What do visitors do while on your forest? Where do they do it? Who are they? Application

In Land Management Decisions Effects of Forest TOURISM on local communities Employment Income Based on: Expenditure data Applications In Land Management Decisions Best placement of LIMITED RESOURCES Niche ID Based on current visitor satisfaction Application s In Land Management Decisions RECREATION NICHE ID Based on Visitor Characteristics Age Race Activity participation Outdoor recreation expenditure profiles Length of stay Satisfaction Application Important Definitions National Forest Visit Entry of one person upon a NF to participate in recreation activities. Must

be contiguous. Site Visit Entry of one person onto a NF site or area to participate in recreation activities. More definitions: Recreation trip Duration of time beginning when visitor left home and ending when they get back to their home. Confidence level and error rate Used together to define the reliability of the estimated Workshop Uinta National Forest What is a RS-FMP: ? Niche The specific recreation focus of a forest incorporating (demand) public expectations with unique social and ecological features of the land (supply). Niche Design DEMAND Using NVUM (forest use data), US Census (population trends) and

NSRE (Market Zone resident rec activities) to develop visitor use. SUPPLY Using Infra Site Inventory, ROS, SMS and SOP to develop Forest assets and amenities. Demand Its important to know what our visitors demand because: It provides context to help us make decisions. It calibrates our thinking about what is occurring on the forest. Current Use Estimated use Visitor Origin & Market Zone Visitor Characteristics Visitor Activity Satisfaction and Importance Visitor Characteristics (from NVUM and Census) Market Zone Characteristics Market Zone State Average 25% 20% 15%

10% 5% 0% Language other than English spoken at home, pct Households Percentage of Persons with a disability, age 5+, 2000 Persons below poverty, percent, 1999 Market Zone 12.92% 19.18% 12.18% State Average 15.80% 18.18% 10.62% Summary Summary of of Visitor Visitor Characteristics Characteristics Most visitors are from the local surrounding counties. There are significantly more young people recreating on this Forest than most other Forests, but visitors represent the age

distribution of the market zone. Predominately day-use with some weekend overnight stays. Segment Shares by Forest NLDay NL- ON FS NL-ONOther LDay LON FS LONOther 9 0 1 81 5 4 21 13 12 40 6 1

Inyo 2 10 62 16 0 1 Modoc 4 5 8 50 5 19 Sequoia 5 17 18 38 8 2 Angeles

Eldorado Day/Overnight Use of Forest (from NVUM) Segmentation of Visitors- Local/ Non-local and Day/ Overnight Uinta All Forests 80% 70% 67% 60% 50% 46% 40% 30% 19% 20% 10% 9% 10% 8% 7% 6% 2%

5% 7% 2% 0% NL-Day Local-Day NL-Overnight-NF Local-Overnight-NF NL-Overnight Local-Overnight Estimated Annual Use (from NVUM) R4 Forest Visits (In Thousands) 6,000 4,947 Number of Visits 5,000 4,000 3,370 3,000 2,000 2,879 2,548 2,474 1,552 1,359 913

1,000 882 774 616 467 457 0 HU CA W UI BR BO AS NT RI ID M IS BO AT BO A GE E CH LT UR-T TA -C TE OY AC RG TO IA HE

HE N BE E AS HL EY SA M DI AN XI W E TO TI OT LA SA H L PA SA FI SH YE LM LA TT ON KE E -C HA LL IS NEW!!! NRIS-NVUM A database containing ALL Round 1 information

Access database Easy to use queries by forest, region, or nationally, or combinations Some examples follow NRIS HD: R4 Visitor Zip Codes NRIS-HD: Tonto Stratification NVUM HD- Tonto Interviews NRIS HD Tonto Visitation NRIS HD: LTBMU Duration NRIS HD: LTBMU Activities NRIS HD: Region 4 Visitation

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