Products Decisions Product and Service Classification System The Product Life Cycle Introduction to product matrices Boston Matrix (Growth/Share) Ansoffs Matrix (Product Market) Product and Service Classification System Convenience goods - little effort, relatively inexpensive Shopping goods - e.g white goods, DIY equipment, more expensive, infrequent Speciality goods - extensive search e.g Jewellery, gourmet food Unsought goods - e.g. double glazing,
Industrial goods Installations - speciality goods of industrial markets - plant and machinery Accessories - maintenance and office equipment Raw materials components Business to business e.g. consultants, accountants The life product cycle model Development Few: trial of early adopters
Growth Maturity Growing adopters: trial of product/service Growing selectivity of purchase Entry of competitors May be many Saturation of
users Repeat purchase reliance Fight to maintain share Decline Drop-off in usage Exit of some competitors The Boston Matrix (Growth/Share Matrix) Market Share High
1. Stars Market Growth Low 2. Cash Cows High 3. Question Mark (Problem Child) 4. Dogs Low
The Boston Matrix - Chocolate Bars Market Share High FUSE Maverick Miniature Heroes Market Growth Low KIT KAT MARS BAR High
TOPIC BOUNTY Low New Products Existing Products Ansoffs Matrix (Product/Market Matrix) Existing Markets Market Penetration Product Development New Markets Market Development
Diversification New Products Existing Products Ansoffs Matrix (Product/Market Matrix) Existing Markets New Markets E.g. Realignments of the marketing mix E.g. Geographical expansion Same outlets and sales strategy
- new product Diversification related or unrelated Products Decisions Product and Service Classification System? The Product Life Cycle stages? Growth/Share? Product Market?
Chapter 5: Homeostasis and Transport. Lesson 2: Cell Transport-Passive and Active ... Animal cells tend to do best in an isotonic environment, plant cells tend to do best in a hypotonic environment. When water moves into a cell by osmosis,...
Vapor pressure Adsorption chromatography Interaction with a granular support e.g. Tenax, charcoal, silica gel, Molecular exclusion Used for the separation of permanent gases e.g. Zeolites, Linde molecular sieves Partition chromatography Partitioning between mobile phase and carrier gas vapor pressure SEPARATION...
Middle school is a defining point for students in the college and career readiness process. Source: The Forgotten Middle: Ensuring that All Students Are On Target For College and Career Readiness Before High School, ACT, 2008.
zauderer v. office of disciplinary counsel - ohio. 1985 - u.s. supreme court. picture of a dalkon shield (i.u.d.) clients could assert claims. ... tweets, pop-up chats on a firm website, e-mails, requests for a "like" on facebook can be...
Exemplos: Verbo quanto à predicação Os verbos de ligação podem expressar: Os principais verbos de ligação são ser, estar, ficar, permanecer, parecer, andar, continuar, tornar-se. O Brasil é um grande país.
Mental Map. Hardwiring. ... Note: Please do not confuse the mental model of scarcity with the reality of limits. Mental Models. for a Sustainable Future. ... The mental models of children and young people change over time with new knowledge...
Gottlieb's concept of "dominant food system" As food justice scholar Robert Gottlieb states it, the nature of this dominant food system—that is, the sum of activities and relationships that constitute various food pathways from seed to table and that influence...
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