Presentation Title

Presentation Title

SOCIAL MEDIA MATCH, FY 2017 Social Media Match Fiscal Year-2017 When invited to do so, TxDOT Traffic Safety Sub-grantees may use social media when calculating earned media value for match. 2 Social Media Match In Order to Participate 1) Read the instructions for TxDOTs FY17 Social Media Match Program titled Earned Media Value Index for Social MediaFY17 and the Q&A that follows

2) Attend a TxDOT webinar training 3) Notify your TxDOT grant manager of your plans to participate 4) Agree to submit monthly documentation with RFRs 3 Social Media Match What Qualifies For Social Media Match? Only social media items outlined in TxDOTs approved program will be eligible for match Refer to the list included in TxDOTs program instructions titled Earned Media Value Index for Social Media accessible on eGrants Help 4 Social Media Match What Qualifies For Social Media

Match? Earned Media Paid (bought) Media Owned Media 5 Social Media Match In Order to Qualify: All Social Media Postings Must be about the Texas grant program in question and must mention it or visually represent an event Initial postings on a company or agency-owned account do not qualify, but all comments, likes, and shares are counted 6 Social Media Match

Use Only the Approved Values Earned media actions originating as a free social media postings Independent Blog (not owned by TxDOT, contractor, or sub-grantee) Facebook like, love or any other emojis Facebook 3rd-party posts and mentions Facebook comments Facebook shares and re-posts Facebook unique video views to 95% or more Facebook live event & webcast views to 30 seconds or more Twitter 3rd party tweets and mentions Twitter comments/replies, likes, and re-tweets Twitter follow Twitter video views Digg or Reddit Post StumbleUpon Post YouTube 3rd-party posts YouTube video views YouTube likes YouTube shares YouTube comments

Instagram 3rd party posts Instagram likes/loves Instagram comments Instagram shares Instagram video views Value $853.00 $1.60 $10.17 $10.17 $10.17 $3.25 $1.00 $5.00 $5.00 $2.25 $.50 $2.00 $1.43 $10.17

$7.50 $5.00 $5.00 $5.00 $10.17 $1.60 $10.17 $10.17 $.50 7 Social Media Match Other Social Media Do Not Qualify (But May be Added in Future) LinkedIn Pinterest SnapChat Google+

8 Social Media Match Additional Value Considerations Postings by Influencers are eligible for extra value 9 Social Media Match Who Qualifies as an Influencer? An individual or organization not invested in the grant Number of followers (over 2,000) --verification must be provided with a screen capture. Due to privacy issues, Twitter is the only platform which makes this information easily accessible. Increased value formula for influencers: # of followers divided by 1,000 multiplied by the

unit value for social media action shown in the TxDOT Value Index 10 Social Media Match Additional Considerations Only positive initial posts qualify Great Program! 11 Social Media Match Additional Considerations Only positive initial posts qualify But all comments under a positive initial post will be counted even if they are negative 12

Social Media Match Tracking & Documentation As with all earned media, social media must be tracked, verified, and documented. Back-up documents must be submitted every month along with your RFR monthly report even if your social media match is $0 for the month. 13 Social Media Match Tracking & Documentation One or a combination of the following: 1. Use analytic reports (spreadsheets) created by using your free Facebook, Twitter or YouTube tracking programs

2. Analytic reports (spreadsheets) created by special tracking software such as Hootsuite 3. Screen captures 14 Social Media Match Tracking & Documentation Analytic Spreadsheets Sample Posting Date Type Permalink URL Post 4/1/16 Video 4/06/16 Photo

4/11/16 Link 4/15/16 Post 4/18/16 Video 4/21/16 https://www.facebook.com/ UtheDriver1411622 https://www.facebook.com/ UtheDriver15513635 https://www.facebook.com/ UtheDriver15513635 https://www.facebook.com/ UtheDriver15513635 https://www.facebook.com/ UtheDriver15513635 https://www.facebook.com/ UtheDriver15513635

Likes, Loves, etc. Shares Comments or Re- or Replies Tweets Video Views Follows 25 15 10 15 50

55 35 22 4 3 4 6 1 5 1

10 11 4 11 6 6 5 12 6 119 92

62 42 92 30 55 15 Social Media Match Documenting Video Views Video Views are Special 1. Facebook & YouTube video views are given a higher value, so they need to be documented using a special spreadsheet.

2. Twitter & Instagram video views are given a lower value so they do not require a special spreadsheet. 16 Social Media Match Additional Considerations (video views) Facebook video views will be accepted if 95100% of video is viewed by unique viewers. Facebook Live event views & video views will be acceptable if 30% of video is viewed. YouTube must use only USA for video views Twitter & Instagram video views all viewscount 17 Social Media Match Additional Considerations (video views) All Facebook video views will require documentation through free Facebook

tracking program called Facebook Insights Choose Video Data as the export type. All YouTube video views will require documentation through their free tracking program Instructions can be found on eGrants Help 18 Social Media Match Facebook Example: Screen Capture Source: Facebook Initial Posting Date: 02/07/2016 Initial Posting by: Christys Kids Calculated Earned Media Value: 33 Shares x $10.17 = $335.61 51 Likes x $1.60 = $81.60

TOTAL = $417.21 19 Social Media Match Twitter Example: Screen Capture Source: Twitter Initial Posting Date: 04/27/2016 Initial Posting by: @TedTalks Calculated Earned Media Value: 57 Retweets x $5.00 = $285.00 185 Likes x $5.00 = $925.00 TOTAL = $1,210.00 20 Social Media Match Reporting Social Media Match

Documentation of social media match must be submitted monthly with RFRs Sub-grantees must use the approved summary coversheet available on eGrants Help 21 Social Media Match . FY17 Social Media MATCH: Tracking Summary Sheet SUB-GRANTEE NAME: _____________________________________________________________ GRANT NAME or NUMBER: __________________________________________________________ REPORTING PERIOD: Social Media Posting Dates (one calendar month only): From _____________ to _______________ TOTAL SOCIAL MEDIA MATCH Claimed For This Reporting Period: ________________ TOTAL Social Media Value This Reporting Period Facebook Twitter

YouTube Instagram OTHER Influencer(s) TOTAL Facebook 3rd Party Posts & Mentions Unit Value: $10.17 Video Views (95%) Unit Value:

$3.25 Live Video Views (30/ sec) Unit Value: $1.00 Likes, Loves, Sad, etc. Unit Value: $1.60 Comments Unit

Value: $10.17 Shares Unit Value: $10.17 Facebook Total Value ALL Tracking Software Screen Captures Sub-Total TOTAL Value

22 Social Media Match Next Steps Notify your grant manager of your agreement to participate Go to eGrants Help: Read instructions Download approved cover sheet to use for your monthly reporting 23

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