The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you want everything: a wide assortment of goodquality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; Business Description Wal-Mart is the largest retail
company in the world. At the end of FY2012, Wal-Mart operated 10,130 stores across 27 countries. Wal-Mart operates through three business segments: Walmart US, Walmart international and Sam' Club. Walmart internationals retail operations are supported by 158 distribution facilities located in Argentina, Brazil, Canada, Chile, China, India, Costa Rica, El Salvador, Guatemala, Honduras, Japan, Mexico, Historic LANDMARKS The company became the Wal-Mart was first nationwide US established in 1969.
grocery store to adopt In 1972 was listed on Global Food Safety the New York Stock Initiative (GFSI) Exchange standards in 2008 Wal-Mart entered In 2009 Wal-Mart Mexico with opening partnered with FIFA to of Sams Clubs in operate 2010 FIFA World 1992 in joint venture Cup Official Event Store with Mexicos in nearly all of its retail markets around the
largest retailer Cirfa. world It acquired 122 In 2011, Wal-Mart former Woolco announced to install stores in Canada. solar panels on about 60 Service s Retail mix Retail
Strategy Customer Service Location Merchandise Assortment Pricing Communication Mix Store Design& Display Customer Satisfaction Good Quality Good
Value Good Service d Custom er Satisfa ction 3 basic beliefs 1.Respect for the Individual 2.Service of Customers 3.Strive for
Customer-Centric Policies Wal-Mart's pricing policies: consumers always wanted the best bargain on the products purchased by them without compromising on the quality. Walton had used the captions -"We Sell for Less" and Satisfaction Guaranteed" on the very first Wal-Mart signboard. Wal-Mart followed concept of Every Day Low Price (EDLP)policy. The main policy: Wal-Mart would always provide a wide variety of high quality, branded and unbranded products at the lowest possible price, offering better value for the customer's money. The Service Philosophy Half price The price goes down, the more customers buying the products
Every Day Low Price Rollback Special Buy Service Strategy Services must have: High responsiveness, Timely, Accurate in speed and quality in fast time, every time and last time Increases its employee productivity Replenish shelves up to three times faster Keep proper track on the products Low inventory cost Services at store Separate podiums are being set up in the middle of the main isle behind the
cashier area for customer queries. Photo gift card service - The capability to place a personal photo, business card and phrases on the front of a gift card plus the option to recharge the card at local Wal-Mart Great return policy Returning Policy 100% Guaranteed Everything is returnable. Items can be returned through mail. To return computers, hardware or perishable items, call WalMart. Products
Groceries Automotiv e Books Shoes Arts and Crafts Houseware s Electronic Family
Apparel Health and Beauty aids Toys Fabrics Lawn and Garden Jewelry Pharmacy Vision
Center One-Hour Photo Services Shipping Services Internet Services Trial Offers Pharmac y Services
Credit Card Services Vacation Photo Center Gift Registry Social Services Return Policy
Personali zed Gift Cards Site-to-store program This program allows customers to shop for thousands of products at www.walmart.com Most of those products which are not available in stores and have their purchase shipped for free to Wal-Mart stores nationwide, excluding Alaska, Hawaii and Neighborhood Markets. RV Travelers parking Wal-Mart values RV travelers and considers them among our
best customers. Consequently, they permit RV parking on their stores. Permission to park is extended by individual store managers, based on availability of parking Service for disables Wal-Mart Stores, Inc., is committed to making reasonable modifications to its policies, practices, and procedures to permit the use of service animals by its customers ensuring the independence of people with disabilities. Use of it for services
-ASDA Wal-Mart uses computers to help further educate and to train their employees. Wal-Marts 1.2 million employees in the U.S. are offered e-learning programs to help develop their personal skills. Using this information technology Wal-Mart offers classes that help to increase productivity at both work and in employees personal lives.
Wal-Marts e-learning training includes times management and goal setting courses. In the United Kingdom. Wal-Mart owned, ASDA stores also offer e-learning. ASDA not only offers e-learning for its store employees but also to their 1,800 employees who work at their Helping People Make a difference Wal-Mart doesnt only help their
customers at their stores but they do help their customers with their life. Provides scholarships Helps childrens hospitals Provides money to fund raisers Cares about SWOT ANALYSIS Strengths Market Leader with unprecedented scale and wide product assortment. Low cost leadership enables Wal-Mart to offer products at low
points Internationalization strategy a strong foundation for growth as the US market matures Weaknesses Litigations affect labor relations adversely. SWOT ANALYSIS Opportunities Threats Outperformances of the retail sectors in
emerging markets Concentration on grocery and food will benefit as eating at home, and health and wellness trends continue to grow Growth in internet retailing to serve More than 2 million employees increase exposure to rising wages and high healthcare costs Intensifying competitive
pressures from different channels. Market Analysis If you build it they will comebut only if you do great marketing. -Brad Sugars Overview Physical sales of approximately $466billion in 2013 Retail stores in 27 countries Ecommerce website in 10 of the countries
Value proposition Low Prices Variety in Product Selection Convenience Target Customers Working class families and individuals Positioning Low-Cost leader when compared to its competitors Low Cost Alternatives Great Value Partnerships Local Banks, (e.g.
UrbanParnetshipBank, Chicago), Fast food Marketing Mix Variety in Groceries selection
Prod uct Movies Crafts Gifts College Essentials Electronic items Home Appliance Jewelry Photo Center Toys Outdoor Living Video Games Services through Restaurants: with
McDonalds partnerships and Subway Banks Marketing Mix Pri Lower cost than competitors ce Price matching Great Value (lower cost alternatives) Value Bundles Clearance
Rollbacks Marketing Mix Pla 11,000 stores across 27 countries ce Operates under 69 banners E-commerce websites in 10 countries Walmart stores include : Discount Stores Super Centers Neighborhood markets Marketing Mix
Promot e t i s E b N e I w ion L n i a N
M O & t w E N i I t L t F F e a
F ce r O b o e b u o T u o Y k First Two Ads
Walmart Home Web-site Opt-in emails Relevance (depending on how you browse or shop) Cyber week deals (e.g. 200 deals on its website each day through Friday, plus free shipping on all orders over $35) Value of the day (best deal of the day) Weekly ads Facebook Likes 40,000,000 35,000,000 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000
0 34,000,000 Walm Last Post: Today art Targe 22,000,000 t Post: Today Last As of November YouTube Subscribers 25,000
0 Walmart As of November Target Human Resource As the worlds largest retailer, we depend on our HR team to understand the connection between fitting the right person to WALMART
the rightCAREER job and our broader GROWTH mission of improving lives. We VIDEO look to our HR associates to motivate and empower associates, ensuring that every single member of our team feels
uniquely fulfilled, challenged and capable of successfully completing Working at Walmart Sam Walton said, Our people make the difference. Working at Walmart means opportunity for you and your career. What does Making Better Possible mean? Well, for tens of thousands of people every year, a job at one of our Stores or Clubs opens the door2.2 to million a better life. Working to save customers Employs associates globally
money newevery and better Provides roughly 300injobs time aways. Supercenter opens In 2012, women accounted for 53% of hourly promotions in U.S. stores About 75% store management teams began as hourly associates, and they earn between $50,000 and $170,000 a year Every year, promoting 170,000 people to jobs with more responsibility and higher pay Depending on the time of year, there are approximately 15,000 50,000 job openings at Walmart
eCommerce recruits entrepreneurs, technologists, Employee Selection process STEP 1: The Application Walmart accepts online applications only. Potential employees can apply at home (http://jobs.walmart.com/) ( http://careers.walmart.com/caree r-areas /) Employee Selection process STEP 2: The
Assessment Test Potential Walmart employees must take a test with scenarios following questions on how they would react and deal with the situation at hand. The scenarios are concerning customers, supervisors, coworkers Results will score in one of and just general situations. two Tiers. Scores in Tier 1 will be chosen over scores in Tier 2
Employee Selection process STEP 3: 1st Interview A group interview of three. Questions concerning pervious jobs and the scenarios referring to the assessment test. Only one potential employee Employee Selection process STEP 4: Final Interview In depth questions previously asked in the 1st
interview. If passed, are instructions for a drug test and a background check. Employee Selection process STEP 5: Orientation/Training Orientation consists of three days. The first two days are mostly paperwork, videos, and the basics. The last day computer modules will be introduced, called e-training. Etraining is a program with various computer modules on a subject matter and is tested at the end of each module. (ex: Alcohol Compliance)
div WALMART isiHR TEAM on al HR 27 regional Le HR ad Directors ers 345 Field HR Managers WALMART HR TEAM A five person team of HR
professionals with legal backgrounds are available 24 hours 7 days a week to handle supervisors concerns regarding employment matters. BENEFITS Our Benefits team works hard to offer associates comprehensive and affordable benefits to help you stay healthy. When you become an associate, you can take advantage of a variety
of great benefits for you and your family Health &well-being BENEFITS Consumer-directed health plans, including Health Reimbursement Accounts (HRA) plans and a high deductible plan with a Health Savings Account (HSA). Highlights include: 100 percent coverage for eligible in-network preventive care $4 co-pay on eligible generic drugs at Walmart or Sams Club pharmacies Free access to nurse care managers and health care advisors HMO plans (available in certain areas)
Resources For Living a free confidential counseling and health information service Company-paid life insurance Accidental death & dismemberment insurance (AD&D) Critical illness insurance Financial BENEFITS Matching contributions to your 401(k) up to 6% of your salary Associate Stock Purchase Plan with a company match Associate Discount Card for Walmart and Home Office associates and Sams Club Home Office associates, spouses
and dependents Sams Club associates receive a complimentary membership Exclusive discounts on everything from brand new cars and wireless services to travel when associates visit our online Associate Discount Center more than 375 discounts available Turnover rate A high turnover rate is evidence of an unhappy workforce. Approximately 70% of its employees leave within the first year. HR issues
Walmart has faced a number of lawsuits and issues regarding its workforce. Low wages Its size in the labor market and its low-cost operations place enormous pressure on higher wage competitors to cut their labor costs as well. Inadequate health care Many states that offer health-care subsidies to lowincome individuals and families have discovered a disproportionate number of participants employed at Wal-Mart. Employees show up on the rolls of other lowincome assistance programs as well. Companys strong anti-union policies well-known and aggressive opposition to unionization -- going so far as to close facilities that successfully unionize -- has received attention over the years, and more recently, stories in the press have highlighted
various violations of employment laws. Gender discrimination Future of Walmart Planning on making adjustments to target a larger consumer population. A 5 year plan titled the Next Generation of Walmart More aggressive price cuts Create over 500,000 new jobs by stationing slightly smaller Walmart centers in rural locations to attract and enhance convenience for consumers Mobile Shopping
Repurchase $15 billion worth of their shares, currently going for $50.40 a piece. Regaining this share control will allow the company to Future of Walmart The Next Generation CEO Mike Duke "As proud as we are of our recent performance , future success is never guaranteed.
"Walmart must widen the gap as a low-price leader among its competitors. International Growth International sales have reached over a quarter Specializing To Meet Consumers Needs
Down sizing Walmart Outlets Attacking Rural Areas Skilled Employee Incentives The opportunity to show up to work everyday, perfecting a craft that you love Satisfying starting wage Long term
career! Technological Advancements Gathering A data base of preferred customers will attract Investors, ultimately raising the overall net worth of the company Customer Benefits! Conclusion Even though Wal-Mart is the pioneer of its industry with about one-hundred million
customers entering its stores each week it still continues to rise even further above its competition. Many still consider Wal-Mart's pioneering, ITdriven supply chain to be the world's most efficient. The technology aspect of the retail giant has kept Wal-Mart's prices lower than its competition. Business intelligence helped Wal-Mart cut cost at every stage and achieve their goal of providing their customers with the ability to, Save money, Live better.
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