Presentation to NAGCAS, Melbourne, 7th October Youre hired!

Presentation to NAGCAS, Melbourne, 7th October Youre hired!

Presentation to NAGCAS, Melbourne, 7th October Youre hired! Online Tristram Hooley, Professor of Career Education, University of Derby www.derby.ac.uk/icegs www.derby.ac.uk www.derby.ac.uk/icegs

www.derby.ac.uk Where were you? In 1989? When you first used the internet? When you first posted something to the internet? www.derby.ac.uk/icegs www.derby.ac.uk

www.derby.ac.uk/icegs www.derby.ac.uk www.derby.ac.uk/icegs www.derby.ac.uk www.derby.ac.uk/icegs www.derby.ac.uk www.derby.ac.uk/icegs

www.derby.ac.uk http://www.dearlisarudgers.com/ www.derby.ac.uk/icegs www.derby.ac.uk To summarise, the internet is a career resource library through which individuals can find information that informs and relates to their

informational needs an opportunity marketplace where individuals can transact with opportunity providers (employers and learning providers) a space for the exchange of social capital within which conversations can be undertaken, contacts identified and networks maintained a democratic media channel through which individuals and groups can communicate www.derby.ac.uk/icegs

www.derby.ac.uk This changes how we give and receive career support the environment within which individuals pursue their career the skills that individuals need to advance their careers (digital career literacy) www.derby.ac.uk/icegs

www.derby.ac.uk Framework for online careers provision 1. Provision of information 2. Providing access to automated interactions 3. Offering communication A. B. C.

One-to-one One-to-many/many-to-one Many-to-many www.derby.ac.uk/icegs www.derby.ac.uk 7 Cs of digital career literacy Changing

Curating Collecting 7 Cs of digital career literacy Creating Critiquing

Communicatin g Connecting. www.derby.ac.uk/icegs www.derby.ac.uk Changing www.derby.ac.uk/icegs

www.derby.ac.uk RAPID CPR

Revise Abandon Pause Implement Devise Copy Promote Revive

Encouraging planfulness rather than adherence to a plan www.derby.ac.uk/icegs www.derby.ac.uk Learn to fail or fail to learn

www.derby.ac.uk/icegs www.derby.ac.uk What changes have made a difference to you? Technological Personal Political Educational

Work-related How did you manage this change? How has time changes your perspective on this?

www.derby.ac.uk/icegs www.derby.ac.uk Collecting www.derby.ac.uk/icegs www.derby.ac.uk Approaches to collecting Search

Alerts Networks www.derby.ac.uk/icegs www.derby.ac.uk Exercise Find the best paid plumbing job in Victoria. How did you do it?

www.derby.ac.uk/icegs www.derby.ac.uk Critiquing www.derby.ac.uk/icegs www.derby.ac.uk Lies, damn lies and statistics

www.derby.ac.uk/icegs www.derby.ac.uk CRAAP

Currency Relevance Authority Accuracy Purpose www.derby.ac.uk/icegs www.derby.ac.uk

Exercise Google job interview statistics Apply the CRAAP test Find something that you should believe and something you shouldnt www.derby.ac.uk/icegs www.derby.ac.uk Connecting

www.derby.ac.uk/icegs www.derby.ac.uk www.derby.ac.uk/icegs www.derby.ac.uk Key principles for online networking

Reciprocity Equity Authenticity Strategy Tenacity

Evaluation www.derby.ac.uk/icegs www.derby.ac.uk Key tools www.derby.ac.uk/icegs www.derby.ac.uk

Exercise Draw a network map of your top 10 career contacts. Add 10 people who you feel it would be useful for you to know better to the map. www.derby.ac.uk/icegs

www.derby.ac.uk Communicating www.derby.ac.uk/icegs www.derby.ac.uk Getting it wrong It iz v important 2 undRstNd d differences Btwen communicating n dfrnt channels.

Employers ofn bemoan d uz of textspeak n CVs & applications. www.derby.ac.uk/icegs www.derby.ac.uk Key principles Think about the emotional reaction you want to produce Know your audience and their passions Nurture engagement

www.derby.ac.uk/icegs www.derby.ac.uk Common problems Not communicating Getting the tone wrong Asking the wrong questions Choosing the wrong communication channel

www.derby.ac.uk/icegs www.derby.ac.uk Exercise Create an example of how you would make contact with an employer using A tweet A Linkedin contact request An email Something else?

www.derby.ac.uk/icegs www.derby.ac.uk Creating www.derby.ac.uk/icegs www.derby.ac.uk Your personal brand

www.derby.ac.uk/icegs www.derby.ac.uk 10 steps to building your brand 1. 2. 3. 4. 5.

6. 7. 8. 9. 10. Decide what you have to offer Think about what you want Decide who you want to talk to Do something

Be consistent and reasonably focused Be careful in your use of different platforms Dont trash your brand Develop your style and stick to it Keep on keeping on Review how it is going www.derby.ac.uk/icegs www.derby.ac.uk

Key tools www.derby.ac.uk/icegs www.derby.ac.uk Build your brand strategy What do you want people to Think Do Feel

About you? www.derby.ac.uk/icegs www.derby.ac.uk Curating www.derby.ac.uk/icegs www.derby.ac.uk

Google yourself www.derby.ac.uk/icegs www.derby.ac.uk Things to avoid

Examples of unprofessional behaviour Criticising your employer Information about undisclosed criminal activity Excessive drunkenness Bad writing www.derby.ac.uk/icegs www.derby.ac.uk

Dealing with problems Dont put it there Delete it or make it private Ask other people to manage the information that they hold about you Swamp it out Explain it www.derby.ac.uk/icegs

www.derby.ac.uk 7 Cs of digital career literacy Changing Curating Collecting 7 Cs of digital

career literacy Creating Critiquing Communicatin g Connecting. www.derby.ac.uk/icegs

www.derby.ac.uk References

Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29: 3-12. Hooley, T., Bright, J. and Winter, D. (2016). Youre Hired! Job Hunting Online: The Complete Guide. Bath: Trotman. Hooley, T., Shepherd, C. and Dodd, V. (2015). Get Yourself Connected: Conceptualising the Role of Digital Technologies in

Norwegian Career Guidance. Derby: International Centre for Guidance Studies, University of Derby. Longridge, D., Hooley, T. & Staunton, T. (2013). Building Online Employability: A Guide for Academic Departments. Derby: International Centre for Guidance Studies, University of Derby. www.derby.ac.uk/icegs www.derby.ac.uk Tristram Hooley Professor of Career Education

International Centre for Guidance Studies University of Derby http://www.derby.ac.uk/icegs [email protected] @pigironjoe Blog at http://adventuresincareerdevelopment.wordpress.com www.derby.ac.uk/icegs www.derby.ac.uk

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