Facilitated by Goldengate Consulting July 2012 Corporate Social

Facilitated by Goldengate Consulting July 2012 Corporate Social

Facilitated by Goldengate Consulting July 2012 Corporate Social Responsibility Introduction Objectives Corporate Social Responsibility Understanding the basics and fundamental principles of Corporate Social Responsibility (CSR)

To appreciate the impact of CSR on businesses To discuss how CSR initiatives can benefit businesses Objectives Corporate Social Responsibility Definition Definition

What is Corporate Social Responsibility? CSR! Is that really for me? So technical, very expensive!! Im overwhelmed Definition Corporate Social Responsibility Definition

What is Corporate Social Responsibility? Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. World Business Council For Sustainable Development Corporate Social Responsibility Definition Definition

What is Corporate Social Responsibility? Corporate Social Responsibility The responsibility of business towards the society Definition Corporate Social Responsibility Our Definition A voluntary initiative on the part of a business to

contribute to a better society and a greener and cleaner environment. Definition Definition Corporate Social Responsibility Analysis of the definition by the World Business Council For Sustainable Development Expectation of stakeholders that companies should behave

ethically Expectation that business should contribute to economic development Expectation that business should improve the quality of life of its workforce and their families Expectation that business should play active part in the improvement of the society Definition

Corporate Social Responsibility CSR in South Africa Past, Present and Future Trends Corporate Social Responsibility Past, Present and Future Trends CSR IN SOUTH AFRICA Past Trend Pre 1994

Present Trend Post 1994 Future Trend Corporate Social Responsibility CSR Myths, Legislation and Benefits Myths surrounding CSR CSR is not for small businesses

It is too complicated and technical It is too expensive It is a market gimmick It is a separate corporate initiative Corporate Social Responsibility Legislative Framework Corporate Social Responsibility Legislative Framework Companies Act 71 of 2008

King III BBBEE Act 53 of 2003 Benefits of CSR Corporate Social Responsibility Legislative Framework Enhanced Relationship with stakeholders

Saving money on energy and operating cost Benefits of CSR Differentiating yourself from the competitor Enhancing your influence in the

industry Attracting, Retaining and Maintaining a happy workforce Media interest and good reputation Access to funding opportunities

s Increase in customer retention Be ne fit Be ne fi

ts Winning new businesses Corporate Social Responsibility CSR Corporate Culture and Stakeholder Dynamics CSR as a Corporate Culture Culture as a norm

CSR as a group concept Corporate Social Responsibility Synchronisation of CSR with company business strategy Corporate Social Responsibility Stakeholder Dynamics

CSR Driver and Stakeholder Dynamism Driver of CSR Use of Changer Agent Impact of Change Resistance

to Change Managing the Change Corporate Social Responsibility CSR Initiatives and Application CSR Initiatives Corporate Social Responsibility

Guiding Principles for CSR Projects CSR is about corporate citizenship It is about giving back to the society It is about business sustainability It is about thriving in a competitive business environment CSR Initiatives Corporate Social Responsibility CSR Projects for Businesses Market focused initiative

Product focused initiative Employee focused initiative Society focused initiative Environmental focused initiative Corporate Social Responsibility CSR Initiatives CSR Projects for Businesses Employee focused initiative Society focused

initiative Market focused initiative Result - Driven CSR = Benefits Environmentally focused initiative Product focused initiative

Practical Application of CSR A good CSR Policy must be result-driven Business assessment is important Corporate Social Responsibility Practical Application of CSR Corporate Social Responsibility Guidelines

You need to evaluate various aspects of your business and operations You need to evaluate the impact your business is having on your stakeholders. Then set realistic targets on how to improve your business operations and processes. Draw up a result- driven CSR Policy. Embed your CSR into your business strategy. Practical Application of CSR

Corporate Social Responsibility Guidelines Appoint a driver for your CSR initiative Communicate your CSR efforts to all your stakeholders clearly and boldly. Make your CSR initiative part of your business culture Set up CSR measuring indicators to monitor progress and possible deviations. Be enthusiastic about your CSR initiative; be committed to it. Report on your initiatives and measure progress/ impact made.

Corporate Social Responsibility Case Studies Case Studies Corporate Social Responsibility Case Study A BYJ Consolidated Group Facts 1. Company is the retail industry 2. Community based CSR initiative supply of food items to local

schools and shelters 3. Business crisis product recall 4. The response of the company to the crisis Case Studies Case Study A BYJ Consolidated Group Outcomes 1. Community sympathy for companys crisis 2. Customer loyalty 3. Sympathetic purchases 4. Increase in sale

Corporate Social Responsibility Case Studies Corporate Social Responsibility Case Study B Lungile, Pillay & Associates Facts 1. Small enterprise in a service industry 2. Community based CSR initiative collaboration with the local library to promote reading and studying among students in the

community 3. Specific guidelines were set for borrowing of books 4. The involvement of parents and the local authority in the project Case Studies Corporate Social Responsibility Case Study B Lungile, Pillay & Associates Outcomes

1. Community support for the project 2. Parental support and approval for the project 3. Promotion of scholastic activities among students 4. Media attention- Good publicity 5. Customer loyalty 6. New business opportunities for Lungile, Pillay & Associates Case Studies Corporate Social Responsibility Case Study C PCG Accounting Services Facts

1. A small accounting firm 2. CSR initiative market focused 3. Offering free tax seminar as a value added service to existing clients Case Studies Corporate Social Responsibility Case Study C PCG Accounting Services Outcomes

1. PCG was offering their clients a service being charged for by other accounting firms in the neighbourhood 2. PCG clients enjoyed the special treatment 3. Existing clients referred their friends and colleagues to PCG 4. PCG became a service provider of choice 5. Positive business reputation Measuring Your Performance Financial Indicators Non- Financial Indicators Corporate Social Responsibility

Corporate Social Responsibility Thank You For more information please contact the Fasset Call Centre on 086 101 0001 or visit www.fasset.org.za

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