Smart Packaging WG RAIN Alliance Working Group Session
Smart Packaging WG RAIN Alliance Working Group Session Seoul, Korea 25 Oct. 2015 Attendees Enu Waktola: RAIN BOD sponsor (standing in for Ronn Kliger) Sipi Savolainen Walki Thomas Fremaux Embisphere Thomas Betz Muhelbauer Evelyn Ong Alien Technology Jason Fang Muhelbauer Henry Lau SML Group
Agenda Align on Smart Packaging Definition (as it applies to RAIN WG) Revisit Mission Statement - Revise or Keep Use Case development - follow up to August conference call Original Premise (1/3) Smart Packaging defined as fundamentally different that the conventional label and hang tag solutions available in the market today. The difference is in terms of integration within the product packaging.
Labels or tags that are added onto packaging are not integrated and are therefore not Smart Packages. Portland RAIN Alliance meeting Definition: Packaging with integrated sensing, identification, and communication functionality. Original Premise (2/3) Our Mission (What are we trying to do?) Portland June 2015 Summary Inspire people to a vision where RAIN is integrated seamlessly and unobtrusively into
packages Drive adoption of RAIN technology in product packaging applications. Original Premise (3/3) Current Work Efforts since Portland Deepen our understanding of smart packaging opportunities, benefits, barriers, etc. Define and analyze three use cases Define key questions Perform market research Case Study discussions drive key
questions surrounding Definitions and Mission for the group Key Questions Do we want to change our mission to one that involves promoting of existing solutions or one that helps drive the creation of future integrated solutions? If the former, than we need to clearly specify how our mission differs from that of the Marketing Working Group. How does our groups mission differ from that of RAINs existing Marketing Working Group which already has the mission of promoting RAIN usage? ...are we trying to become the Item Level Tagging group or the Consumer
Product Packing group? Outcome (1/2) Yes group agrees we need to change the mission and overall working group objectives. Next steps to engage others who did not attend Seoul to dialogue. Proposed change in direction: 1. New Objectives: Start with whats next most attractive RAIN use cases past Retail/Apparel, prioritize and work out value prop and drivers for adoption to increase volume. 2. Emphasis on business case, not technology looking for business. Open to any technology construction: existing labels, could be smart packaging (integrated into
products), could be RAIN+Sensor solutions, could be 3. New Name: Smart Products (inclusive of current and future solutions) Getting re(started): 1. Whats Next Biggest Opportunity for RAIN besides Retail Apparel: Leverage available references and use cases to start with.survey of RAIN members, market research, ..End user perspectives (GS1 help request to ask their members). RESP: Thomas Fremaux, Evelyn Ong update in Graz February. 2. Identify applications that cannot be served with current labels or current ways of applying labels should be driven whether there is RAIN business value proposition, then the solution types.ex. Beverage bottles Outcome (2/2): Discussion
Topics Keep Privacy in mind in all we do RAIN whats next , keep in mind to look at IoT use cases . Whats next is not necessarily whats killer app.rather what segments/applications/
Not understanding what it means to build an application cost the industry losses in the past.lets not repeat mistakes of the past/learn from it how to drive RAIN adoption Too much focus on the technology across RFID industry/legacy versus the end user (the total implementation story not just tags, readers, machines, SW piece parts.)
Excellent example of business driver seat (vs. technology driver seat) is Hanmi IT this mornings presentation, Pharma Proposal to invite end user to speak at next alliance meeting:
One un-happy end user who decided not to use RAIN or RFID in general One happy end user who decided to use RAIN Ideas to explore for RAIN: how to help start-ups in RAIN and emerging innovations and ideasLocal RFID Lab meetings in Finland for ex. and engage as RAIN Back Up Smart Packaging Working Group June 2015 RAIN Alliance Meeting Update
Overview Focus: RAIN Smart Packaging Membership Ronn Kliger (Uniqarta) Scott Medford (Invengo)
Josef Preishuber-Pflgl (CISC Semiconductor) Maurizio Turri (SencorpWhite) Enu Waktola (Smartrac) Danika Winchester (Nexgen Packaging) plus todays new members! Kick-off May 8 Our Mission (What are we trying to do?) Inspire people to a vision where RAIN is integrated seamlessly and unobtrusively into packages
Drive adoption of RAIN technology in product packaging applications. Why are we trying to do it? Enable a largely unserved market Drive adoption and expand RAINs footprint Who is our audience? Entire smart packaging ecosystem (technology suppliers, packaging companies, brand owners, retailers, and possibly consumers) Focus: retailers, brand owners, packaging
companies use case dependent What benefits will we enable? RAIN organization: expanded market opportunity Adopters
Increased sales Customer experience Theft detection/deterrence Authenticaton Safety/security Support extended functions What's different now relative to similar past efforts Improved reliability New Technology Standards
Reduced cost Omni-channel retailing Mature industry, infrastructure Market for interconnected items is developing (IoT) Positions established for external audiences What is Smart Packaging? Why should the market adopt RAIN smart packaging? Who benefits from smart packaging? Who should be involved in enabling smart
packaging solutions What's different now relative to similar past efforts Next step Deepen our understanding of smart packaging opportunities, benefits, barriers, etc. Define and analyze three use cases Define key questions Perform market research Use case candidates
cosmetics/health/ beauty pharma/ nutriceuticals food medical devices beverages tobacco/ marijuana toys and games consumer electronics
baby products medical devices health care test/diagnosis items
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