Marketing Essentials

Marketing Essentials

Chapter 6 legal and ethical issues Section 6.1 Government and Laws Section 6.2 Social Responsibilities and Ethics Section 6.2 Social Responsibilities and Ethics

JUDGE Why do you think it is a good idea for companies to be socially responsible? Section 6.2 Social Responsibilities and Ethics Provide examples of a businesss social responsibilities. Explain the concept of business ethics. Apply guidelines for ethical behavior. Section 6.2

Social Responsibilities and Ethics Socially responsible and civic-minded businesses are concerned with their workers, customers, communities, and the environment. Business ethics are part of social responsibility and play a role in decisions made by businesses. Section 6.2 Social Responsibilities and Ethics flextime

ethics telecommunicating Better Business Bureau Ad Council price gouging green marketing

whistle blowing Section 6.2 Social Responsibilities and Ethics Information on Social Responsibility, Ethics in Business, and the Guidelines for Ethical Behavior Section 6.2 Social Responsibilities and Ethics

Information on Social Responsibility, Ethics in Business, and the Guidelines for Ethical Behavior Section 6.2 Social Responsibilities and Ethics Business and Social Responsibility In the Workplace Flextime flextime A system that allows workers to

choose their work hours. Telecommuting Extended Family Leave On-Site Child Care Health Care Benefits Time Off with Pay telecommuting Working at home, usually on a computer. Employees can send completed tasks by e-mail or mail-in disk.

Section 6.2 Social Responsibilities and Ethics Business and Social Responsibility In the Marketplace Providing Information The Ad Council Employing Self-Censorship Responding to Consumer Concerns

Ad Council A nonprofit organization that helps produce public service advertising campaigns for government agencies and other qualifying groups. Section 6.2 Social Responsibilities and Ethics Business and Social Responsibility In the Community

Supporting Community Causes World Business Council for Sustainable Development (WBCSD) Section 6.2 Social Responsibilities and Ethics Business and Social Responsibility In the Environment Alternative Fuels Green Marketing

green marketing When companies engage in the production and promotion of environmentally safe products. Section 6.2 Social Responsibilities and Ethics Business and Social Responsibility The Uses of Employee Benefits

Section 6.2 Social Responsibilities and Ethics Business and Social Responsibility The Uses of Employee Benefits Section 6.2 Social Responsibilities and Ethics

Business Ethics A major aspect of social responsibilities is business ethics. ethics Guidelines for good behavior; the basic values and moral principles that guide the behavior of individuals and groups. Section 6.2

Social Responsibilities and Ethics Business Ethics Consumers Have Four Basic Rights According to John F. Kennedys Consumer Bill of Rights To be informed and protected against fraud, deceit, and misleading statements, and to be educated in the wise use of financial resources. To be protected from unsafe products. To have a choice of goods and services. To have a voice in product and marketing decisions made by government and businesses.

Section 6.2 Social Responsibilities and Ethics Business Ethics Ethics in Marketing Self-Regulation Better Business Bureau (BBB) Marketing Functions Better Business Bureau (BBB)

Nonprofit organization that sets up selfregulation among businesses. Business members must agree to follow the highest principles of business ethics and voluntary self-regulation, and have a proven record of marketplace honesty and integrity. Price Gouging Marketing Information Selling Practices price gouging

Pricing products unreasonably high when the need is great or when consumers do not have other choices. Section 6.2 Social Responsibilities and Ethics Business Ethics Section 6.2 Social Responsibilities and Ethics

Business Ethics Section 6.2 Social Responsibilities and Ethics Business Ethics Managerial and Personnel Issues Proper Accounting and Reporting The Sarbanes-Oxley Act of 2002

Whistle Blowing whistle blowing Reporting an illegal action of ones employer. Section 6.2 Social Responsibilities and Ethics Section 6.2 1.

Explain Why are employee benefits that demonstrate social responsibility helpful for businesses and their employees? These benefits simplify employees lives and aid them in times of difficulty, so they increase the chances that employees will remain at a job. They are helpful to businesses because they have less employee turnover. The businesses reputations are improved because they are seen as being concerned with the welfare of their workers. Section 6.2 Social Responsibilities and Ethics Section 6.2

2. Describe how businesses demonstrate social responsibility in the marketplace and in the community. In the marketplace, businesses provide information, employ selfcensorship, and respond to consumer concerns. In the community, businesses support community efforts (e.g., sponsor sports teams, food drives, and so on), contribute money to worthy causes, and promote sustainable development. Section 6.2 Social Responsibilities and Ethics

Section 6.2 3. Define business ethics. Business ethics are guidelines for good behavior. Ethical businesses are honest and fair with everyoneworkers, consumers, and the communities in which they operate. End of Chapter 6 legal and

ethical issues Section 6.1 Government and Laws Section 6.2 Social Responsibilities and Ethics

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