Social Media in Research ~ friend or foe? Rhodes University Library Research Week 8-12 May Rhodes University, South Africa. Fiona Still-Drewett, 2017 Roadmap Global digital context Social Media, a definition Social Media policies? Digital identity the research professional Social Media tools for academia? Social Media a new data source Social Media in Research what considerations? Citing Social Media sources Value of Social Media?
We live in an Interconnected World (proviso +- 40% humanity use the Internet Tim Berners-Lee BBC News 20/1/2015) Internet embedded in the everyday How can social media increase research impact and reach? Social Media a new data source? Can social media help grow your academic career? Pic from Taylor & Francis white paper, Oct 2014 What is the future of Social Media ? Engagement students, colleagues, and staff will be from this generation who are technologically sophisticated, wellconnected on the social web, entrepreneurial, and oftentimes,
impatient. Content management We need to dive in on the teaching front students are taking on the role as educators. Changing technology It is difficult to predict where it goes. So many applications Social media is becoming the primary means for communication. Taylor & Francis White Paper, Oct 2014 http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf Web 2.0
Web 2.0 is not a technology, it is an attitude (OReilly 2005) Web 2.0 about providing users with the means for producing and distributing content Typical Web 2.0 qualities: dynamic, participatory, engaged, interoperable, user-centred, open, collectively intelligent (Muster & Murphie 2009) HINTON, S. & HJORTH, L. (2013) Understanding Social Media. London: Sage Publications Definition of Social Media
Oxford dictionary: Websites and applications that enable users to create and share content or to participate in social networking https:// en.oxforddictionaries.com/definition/social_media 'Social media' is the term commonly given to web-based tools which allow users to interact with each other in some way by sharing information, opinions, knowledge and interests online. As the name implies, social media involves the building of online communities or networks to encourage participation and engagement https:// www.york.ac.uk/admin/hr/resources/policy/social-media-gui delines.htm One more definition
Social media isnt media in the traditional sense, but platforms for interaction and relationships Bryan Eisenberg 2007 Prominent examples: Facebook, Twitter, Google+, Wikipedia, LinkedIn, Reddit, Pinterest. http:// whatis.techtarget.com/definition/social-media Use of Social Media Institutional - University: employee/individual tasked with communicating on behalf of a unit or department or research project Personal capacity: researcher profile,
networking, research interests, doing research, communicating research & for personal use Social Media policies? code of conduct that provides guidelines for employees who post content on the Internet Techtarget http://searchcompliance.techtarget.com/definition/social-media-policy Universities usually have a social media policy or best practice guidelines for use developed by the HR or Communications Department
Guiding principals: do no harm or use your best judgement e.g. Harvard University https:// provost.harvard.edu/files/provost/files/social_media_guidelines_vers_2_0_eff_081814.pdf Research profiles & Social Media Naturally, in the digital age, its important for researchers to have profiles and be associated with their work. Funding, citations and lots of other good career advancing benefits flow from this
beneficial to showcase a broad range of output, so blogs, slide presentations, peer-reviewed publications, conference posters etc. Elizabeth Allen Sep 2014 From the ScienceOpen.co m blog
Grow your professional identity Graduate student (and staff!) have two jobs: Do good research & build a community around your research topic Phil Agre 2005 https://www.slideshare.net/EileenShepherd/raising-your-research-profile-39085420 Social Media tools for academia Twitter : up to the minute research ~ discover new research & communicate your research Google Scholar : profile & citations Blogs : reflect & promote your research Academia.edu /ResearcherID: profiles~academic networking~peer review Facebook : invitation only groups ~ subject focus ~ collaboration LinkedIn : job hunt~share~connect
From: slide2 https://www.slideshare.net/zaid/social-media-for-research-17192868 Twitter Do: Follow high profile researchers in your field Follow associations, publishers, libraries Alert RUL to new publications Contact your Principal Faculty Librarian Value?: discover very latest research Time efficient via links of interest
virtual conference attendance connect @RhodesResearch #RUZoo Follow: @RhodesLibrary Communicates library, research, and scholarly news as it happens. Stay current, resourced and information savvy! Official Twitter feed of the Rhodes University Library, a leading academic research support library in South Africa
To date 1131 followers (includes students, staff, alumni, higher education institutions, recruiters, scholarly societies, librarians, publishers, visitors), 627 tweets Start June 2012 Follow @RhodesResearch Aim: Rhodes research visibility via regular tweets; supports national and global research communication and collaboration Search: via the subject hash tags e.g. #RUJournalism, #RUPhysics to view recent research by a RU department Includes: articles, books, dissertations, theses, conference
papers by Rhodes University researchers ~ staff & students To date: 767 followers (includes students, academics, researchers, national & international professional /research organisations)3536 tweets Start June 2013 @RhodesResearch Twitter verse & visibility Twitter adds value to research projects, use for every new publication, website update or new blog
Use hashtags (#) for visibility e.g. #phdchat, dont be afraid to start your own http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf Social Media a new source of data? Digital traces / Relational contexts Conversations = research data Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. Its an ongoing study in digital ethnography that tracks dominant and promising
social networks and organizes them by how theyre used in everyday life. https://conversationprism.com/ Internet as a Research Medium Online research methods attractive, especially to social sciences: Survey research / computer tools to analyze qualitative data Trend to research by the public, citizen research or citizen science Multiple access points for news, formal & informal more difficult for researchers to judge quality and accuracy [era of fake news] Data mining software for large data sets plus Geospatial tools & Mash-ups (e.g. public data
+Google maps) Sage Handbook of Online Research Methods Issues around using social media in research Privacy and confidentiality: posts public or private? Accessing data: most often automated data collection not permitted or is limited Demographics: need to be aware social media is not necessarily representative of any larger group From http://www.apa.org/gradpsych/2011/11/social-media.aspx Social media provides rich data but throws up ethical issues, particularly in health care research
Swirsky, E. S., Hoop, J. G., & Labott, S. (2014). Using Social Media in Research: New Ethics for a New Meme? Myriad of tools for analysis of social media Twitter popular for social media and industry research Text analysis Many tools require Content analysis no prior technical Sentiment analysis skills e.g. Thematic analysis https://netlytic.o Etc. rg Advanced data analysis/statistics e.g. R , Gephi
http://blogs.lse.ac.uk/impactofsocialsciences/2017/05/08/using-twitter as-a-data-source-an-overview-of-social-media-research-tools-updated-f or-2017 / Active Social Media users Number (in millions) of monthly active users across social media platforms. Created using data powered by statista http://blogs.lse.ac.uk/impactofsocialsciences/2017/05/08/using-twitter-asa-data-source-an-overview-of-social-media-research-tools-updated-for-201 7 / Wasim Ahmed ~ overview of social media research tools It would be nice to have academic and social
listening tools to retrieve data from other social media platforms, such as Facebook, Instagram, and Amazon, and also dark social media platforms such as WhatsApp. However, this may not be possible because these applications are not likely to provide all of their data to developers as Twitter does. Moreover, there may be ethical implications of accessing data from dark social media platforms http://blogs.lse.ac.uk/impactofsocialsciences/2017/0 5/08/using-twitter-as-a-data-source-an-overview-of-s ocial-media-research-tools-updated-for-2017 / Social Media Citations? Posts from social media such as Facebook and Twitter are generally not considered to be of a scholarly nature
How to? often are not covered in Style Guides. However, you need to provide enough information for your reader to be able to access the information Author or user name, date (if available), title of post, the type of post in square brackets (e.g. [Facebook update] or [Twitter feed]), the retrieval date and the URL. Citation considerations Cited pages may become inaccessible in the
future due to the live update format of social media, not archiving apps/platforms The Harvard Style guide notes for Social Media sources: NOT acceptable academic sources unless as objects of research Monash University maintains an up to date guide http://guides.lib.monash.edu/citing-referencing/apa-websites-social-media Also see website: Social Media for learning details how to cite in academic writing https://socialmediaforlearning.com/
Image source: https://en.wikipedia.org/wiki/Wikipedia:Citation_needed Slide 36: https://www.slideshare.net/zaid/social-media-for-research-17192868 Amplify your research impact YouTube / Medtube : video share Slideshare: upload & share private or public Prezi: visual journey
Ebooks: publish open access News forums Academic rigour, journalistic flair monthly audience of 4.8 million users, and reach of 35 million through Creative Commons republication
Write an article and join a growing community of more than 49,700 academics and researchers from 2,021 institutions https://theconversation.com/global A scientist with a fascinating story? Some tips on how to make it soar The Conversation Africa March 26 2017, Marina Joubert Sowhat stories will soar from the lab to the front page?..: a
curious tale of honey fraud that captured media imaginations and left researchers with the sweet aftertaste of success. March 2017 Stellenbosch University issued a press release about a group of its researchers who developed a method to detect whether honey fraud is a problem in South Africa Food Science Researcher Prof. Marena Manley when news goes viral be ready with:
Clear and accessible press release All facts and figures Credit where due Help from institutions media staff Ready key messages
for each audience ~ live radio, TV High resolution visuals All hour contact details The Conversation Africa March 26 2017, Marina Joubert Homo Naledi : Using social media to tell the story
John Hawks As our cavers and scientists worked underground in challenging conditions, we kept the world up to date on Twitter, Facebook and with our Rising Star Expedition blog September 28 2015 Conversation article retweeted 189x to date eLIFE open access journal 3D scans on MorphoSource for copy models Skulls of Homo naledi.
John Hawks, CC BY news 24 Johannesburg - A year and a half after fossils belonging to the Homo Naledi species were discovered, scientists and researchers can now reveal that it is highly likely that the species lived alongside Homo sapiens (early humans) 9 May 2017 Homo naledi, a new species of the genus Homo from the Dinaledi Chamber, South Africa Lee R Berger et al, WITS University as at 8 May 2017
DOI: http://dx.doi.org/10.7554/eLife.09560 Published September 10, 2015 HTML views: 308,345 PDF downloads: 31,712 Twitter: 318 tweets Facebooks : 96 likes Scopus: 28 citations Google Scholar article citations: 88 Embedded metrics, online in text Slide 43: https://www.slideshare.net/zaid/social-media-for-research-17192868 Emerging Scholar essentials! Select your Author ID & work on developing your online Research Profile
View Social Media as an integral part of the Research Cycle (discover, manage, research, collaborate, share, reflect) Incorporate social media in all your academic related activities Participate in the research landscape:.. engage in online scholarly communication! Highly recommended guide Academics' online presence: a four-step
guide to taking control of your visibility (open UCT guide by Sarah Goodier and Laura Czerniewic) Assess yourself: search for yourself and check your impact your Digital footprint vs your digital shadow Your profile as an individual: keep all profiles up to date Improving the availability of your outputs: self archive & share what you can Communicating
and interacting: connect & interact online http://hdl.handle.net/11427/2652 To conclude: Value of Social Media Enhances research impact via real time/real world application of the research, helps grows citation counts, extends global reach, facilitates collegial collaboration & is a rich source of data Use to develop your research career, contribute to institutional research output, & grow funds for research & higher education in South Africa! Getting Started!
References (slide order) http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf HINTON, S. & HJORTH, L. (2013) Understanding Social Media. London: Sage Publications https://en.oxforddictionaries.com/definition/social_media https://www.york.ac.uk/admin/hr/resources/policy/social-media-guidelines.htm
Eisenberg, Bryan. (2006) Waiting for your Cat to Bark. Nashville, Tennessee: Thomas Nelson, Inc. http://whatis.techtarget.com/definition/social-media http://searchcompliance.techtarget.com/definition/social-media-policy https://provost.harvard.edu/files/provost/files/social_media_guidelines_vers_2_0_eff_081814.pdf http://blog.scienceopen.com/
Fielding, N et al. (2008). The Sage Handbook of Online Research Methods. London: Sage Publications http://www.apa.org/gradpsych/2011/11/social-media.aspx References cont. Swirsky, E. S., Hoop, J. G., & Labott, S. (2014). Using Social Media in Research: New Ethics for a New Meme? The American Journal of Bioethics : AJOB, 14(10), 6061. http://doi.org/10.1080/15265161.2014.948302 http://blogs.lse.ac.uk/impactofsocialsciences/2017/05/08/using-twitter-as-a-data-source-an-overview -of-social-media-research-tools-updated-for-2017/
https://theconversation.com/a-scientist-with-a-fascinating-story-some-tips-on-how-to-make-it-soar-7 4704 https:// theconversation.com/homo-naledi-fossil-discovery-a-triumph-for-open-access-and-education-47726 https://www.nature.com/nature/journal/v489/n7414/nature11247/metrics https:// www.slideshare.net/zaid/social-media-for-research-17192868/43-Use_Social_Media_to_Connect Goodier, S. & Czerniewicz, L. (2014) Academics online presence [Online] 2014. OpenUCT Guide.
Available from: Available at: http://open.uct.ac.za/handle/11427/2652 . [Accessed: 8 May 2017] I think we can conclude Social Media is a friend in the context of academic research and scholarly communication Your take? Thank you for your attention! Questions?
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