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Building aRock Star TeamUntold secrets of how to grow a rock star team whilebbalancing short-term and long-term profitability.NOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

Leveraging your values tolead an industrybImproving Lives, Improving CommunitiesNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The ValueNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LAH100 Locations

The JourneyOur Roots1LocationThe BusinessThe CustomersThe EmployeesGreat ness–LikeWell-trainedConsistencyLoyal to the BossDocumented BestPracticesNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneyA Dream“Our goal, within abrief period of time,maybe three to fiveyears, is to have thelargest landscapingcompany in thenation through ourfranchiseoperation.”NOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneySecure an InvestorwithResources1LocationNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The Journey5LocationsBy it’s very nature, the Franchise businessmodel creates an interdependencebetween the Franchisor and the Franchisee.NOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The Journey15LocationsField a team fullycommitted to the brand.NOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneyA Plan5050 to100 LocationsNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneyNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneyFranchisee Revenue vsCost to SupportInitialFranchiseFeeIncome fromFranchiseeBreakevenPoint Cost to SupportFranchiseeTimeNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneyFranchisorPerformanceData courtesy of FranDataNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneyFranchisorPerformanceData courtesy of FranDataNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneyIt’s BiggerThan Just Us.NOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneyNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneyWho are you?Franchisee OperationsBrand Vision:100% Client RetentionBrand Promise:To be there, be responsive, and be a friend.Franchisor OperationsBrand Vision:100% Franchisee SatisfactionBrand Emotion:Pride and loyalty that comes from beingpart of something bigger than yourself.NOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneyRightPlayersNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneyResponsiveOrganizationNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The JourneyFunctionalWorkGroupsNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

It’s Bigger Than Just Us.Four Principles That Can Help Us Change Lives1. Brand Leader, Brand Adopters.“The keys to brand success are self-definition, transparency, authenticity and accountability.” - Simon Mainwaring Great companies have brands that others want to follow. These are not built from the outside, but expressed from within; it’s in their DNA. Do you think of our brand as our logo? Or is it our way of life? What lies in the DNA of our company that sets us apart, and might truly inspire others to follow ourexample?2. Economic Interdependence.“Interdependence is and ought to be as much the ideal of man as self-sufficiency.” - Mohandas K. Gandhi The more collaborative you can be with everyone who does business with you, the more you are creating a mutual respect, rather than a top-down relationship. How can you shift our current culture to emphasize collaboration with our business partners? Can you improve our bottom line by creating more inclusive relationships?3. Abide by the Same Rules and Standards Toward the Same Goal.“The only thing worse than being blind is having sight but no vision.” - Helen Keller A company without a sincere mission will fail; and you cannot fake a sincere mission. How can you choose goals that inspire participation from others who do business with you?4. Individual Accountability.“Because to take away a man's freedom of choice, even his freedom to make the wrong choice, is to manipulate him as though he were a puppet and not aperson.” - Madeleine L'Engle The concept of getting “buy-in” from employees or customers is important, because it reaffirms that people have a choice. It reminds us to respect the freedom andautonomy of all human beings. How can respecting others who don’t go along with your business model actually help strengthen your culture?NOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA

The Journey ContinuesNOVEMBER 16-18, 2016JW MARRIOT NEW ORLEANSNEW ORLEANS, LA