CY NT HIA CLAYGR E ATWEBINARSHow to Create Interactive Learning That IsCaptivating, Informative, and Fun

P1: OTA/XYZP2: ABCJWSF004-fmJWSF004-ClayJanuary 5, 201220:41Printer Name: To Come

P1: OTA/XYZP2: ABCJWSF004-fmJWSF004-ClayJanuary 5, 201220:41Printer Name: To ComePraise for Great Webinars“This book is exactly what I needed. I just delivered my first online workshop,and I would not have known where to start without the course and this book aswell. It is loaded with information. I marked many parts to go back and reflect on.The book is very easy to read and very clear. It takes you step by step, point bypoint, through what you need to know. There’s nothing like the live interactionlike we had in the course, but having the book is the next best thing.”—Nancy Kohutek, Director of Education and Training,Coldwell Banker“When I finished the virtual facilitation course, I had everything I needed todesign and deliver my own successful web workshops, and it is all capturedin this practical, detailed book. Thanks to this training and inspiration, I amlaunching my first online workshop next month. This guide contains everythinga training professional needs to create and facilitate great classes online. It’sterrific!”—Lynn Gaertner-Johnston, Founder of Syntax Training“My first practice attempt at facilitating a webinar during Cynthia’s course wasa bit shaky, but I learned a lot. It gave me a better appreciation for what can beaccomplished. With practice, I believe I can help us take our training to the nextlevel. I will keep this book by my desk as a reference for all the great tools thatwill keep my participants engaged.”—Stan Pietrzak, Senior Manager, Pfizer SpecialtyMarkets Training“The form of virtual learning presented in this book—not just webinars but all theinteractive tools such as polling, chat, whiteboards, and collaboration—is howtraining professionals will be training from here on out. In her course and withthis book, Cynthia has set the expectation of what a professional virtual trainershould be able to do. As training professionals, it is imperative that we take thisapproach seriously, and that we master it with the same level of professionalismas when we mastered classroom facilitation.”—Jeanette Nyden, Founder and President, J. Nyden & Co.

P1: OTA/XYZP2: ABCJWSF004-fmJWSF004-ClayJanuary 5, 201220:41Printer Name: To Come“Because of economic and geographic reasons, we’re all doing more virtualfacilitation, but there’s very little out there in terms of resources. Cynthia’s bookis a wonderful resource. Her approach is practical, sharp and smart, not tootheoretical. The book explains all the tools well, and breaks everything down ina straightforward way with checklists and other easy to follow guides. Cynthia’sapproach has revolutionized how I will do training going forward.”—Amy K. Zinman, Director of Learning, Nixon Peabody LLP“Cynthia has taken a complex topic and provided a step-by-step plan for successfully repurposing training for the virtual environment. The tools and samplesshe provides are a testament to her vast experience in the ‘repurposing’ arena—we can all learn from her successful efforts.”—Dan Roberts, President, Ouellette & Associates,Contributing Author, Leading IT Transformation“Darn it! I can no longer multi-task when trainers have taken Cynthia Clay’sstrategies, tools, techniques to heart. I am too involved. Cynthia has createda new bible for virtual instruction. Great Webinars: How to Create InteractiveLearning That is Captivating, Informative and Fun provides the tools, techniquesand strategies to transform your professional approach to virtual training forever.It is a must read for any trainer who wants to create outstanding virtual learningexperiences.”—Mary McGlynn, President/Partner, PowerSpeaking, Inc.“Cynthia Clay’s approachable and personable teaching style shines throughin this book. Applying these key principles of ‘participant-centered learning’ willliterally bring your webinars to life. Great Webinars will show you how to draw onthe collective wisdom of your audience so that participants stay engaged andhave fun learning. As companies trim budgets, web-based learning is quicklybecoming the preferred mode of training, and you don’t want to be left in thedust!”—Theresa Chambers, Chief Motivation Officer, Recognition Works“The wave of the future is how to deliver great content in a fun and engagingway without being in the classroom. Here is the book that will show you how todo just that! Avoid the pitfalls that cause so many online programs and webinarsto fail. A must read for those who expect to be a global business!”—Anne Warfield, CSP & Outcome Strategist,Impression Management Professionals

P1: OTA/XYZP2: ABCJWSF004-fmJWSF004-ClayJanuary 5, 201220:41Printer Name: To ComeAbout This BookWhy is this topic important?Over the past decade, the training industry has rapidly embracedonline tools to deliver training. Web conference platforms suchas WebEx, Adobe Connect, and Citrix GoToTraining have proliferated. However, the quality of facilitation and training delivery hasnot kept pace with the technology solutions that are now available.As organizations embrace these virtual tools to reduce their traveland training costs, facilitators must develop a new set of skillsthat allow them to build meaningful interactivity and engagementin the online classroom.What can you achieve with this book?This book prepares experienced and novice trainers to make thetransition from face-to-face classroom to effective online delivery.It demystifies the virtual training environment, demonstrates common mistakes and weaknesses exhibited by online facilitators,and introduces best practices to transform the virtual classroom.From building greater interaction and collaboration to reducingthe trauma of technological failures, the book focuses on themost important skills used in training facilitation online.How is this book organized?The opening section, Virtual Facilitation Gone Wrong, exposesthe weaknesses of many virtual classrooms. The content is thenframed by looking through the eyes of Gerri, a novice virtual facilitator, who reflects on the effective webinars that she is attending.The reader learns, along with Gerri, about the best uses of chat,polling, interaction tools, and desktop sharing; what is requiredto repurpose training from the traditional classroom to the virtualclassroom; how to use PowerPoint well; why writing clear objectives is important; and how to increase learning transfer. Helpfulappendixes include information about how to repurpose training exercises, build a risk management plan, and use a logisticschecklist.

P1: OTA/XYZP2: ABCJWSF004-fmJWSF004-ClayJanuary 5, 201220:41Printer Name: To ComeAbout PfeifferPfeiffer serves the professional development and hands-on resource needs oftraining and human resource practitioners and gives them products to do theirjobs better. We deliver proven ideas and solutions from experts in HR development and HR management, and we offer effective and customizable tools toimprove workplace performance. From novice to seasoned professional, Pfeiffer is the source you can trust to make yourself and your organization moresuccessful.Essential Knowledge Pfeiffer produces insightful, practical, andcomprehensive materials on topics that matter the most to trainingand HR professionals. Our Essential Knowledge resources translate the expertise of seasoned professionals into practical, how-to guidance on criticalworkplace issues and problems. These resources are supported by case studies, worksheets, and job aids and are frequently supplemented with CD-ROMs,websites, and other means of making the content easier to read, understand,and use.Essential Tools Pfeiffer’s Essential Tools resources save time andexpense by offering proven, ready-to-use materials–including exercises, activities, games, instruments, and assessments–for use during a trainingor team-learning event. These resources are frequently offered in looseleaf orCD-ROM format to facilitate copying and customization of the material.Pfeiffer also recognizes the remarkable power of new technologies in expanding the reach and effectiveness of training. While e-hype has often createdwhizbang solutions in search of a problem, we are dedicated to bringing convenience and enhancements to proven training solutions. All our e-tools complywith rigorous functionality standards. The most appropriate technology wrappedaround essential content yields the perfect solution for today’s on-the-go trainersand human resource professionals.Essential resources for training and HR professionals

P1: OTA/XYZP2: ABCJWSF004-fmJWSF004-ClayJanuary 5, 201220:41Printer Name: To ComeAbout NetSpeedLearning SolutionsNetSpeed Learning Solutions supports organizations in developing better leaders and more engaged employees by providing training content, learning systems, and consulting expertise. Headquartered in Seattle, Washington, the company servesclients across the United States, Canada, Europe, and Asia.Founded in 2000 as a leadership development company, NetSpeed Learning Solutions licenses programs to develop the skillsof first- and second-level managers, customer service providers,and contributing professionals. Instructor-led training programsblended with online reinforcement and measurement tools ensure learning transfer.With the shift to virtual learning, NetSpeed Learning Solutions’ popular courses have helped hundreds of trainers developthe skills they need to transfer successfully from the face-toface classroom to the web training environment. To learn moreabout the Virtual Facilitator Trainer Certification course,

P1: OTA/XYZP2: ABCJWSF004-fmJWSF004-ClayJanuary 5, 201220:41Printer Name: To Come

P1: OTA/XYZP2: ABCJWSF004-fmJWSF004-ClayJanuary 5, 201220:41Printer Name: To ComeG REATWEBINARSHow to Create Interactive Learning That isCaptivating, Informative and FunCYNTHIA CLAY

P1: OTA/XYZP2: ABCJWSF004-fmJWSF004-ClayJanuary 5, 201220:41Printer Name: To ComeCopyright 2012 by Cynthia Clay. All Rights Reserved.Published by PfeifferAn Imprint of WileyOne Montgomery Street, Suite 1200, San Francisco, CA 94104-4594 www.pfeiffer.comNo part of this publication may be reproduced, stored in a retrieval system, or transmitted in any formor by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except aspermitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the priorwritten permission of the Publisher, or authorization through payment of the appropriate per-copy feeto the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400,fax 978-646-8600, or on the web at Requests to the Publisher for permissionshould be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street,Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts inpreparing this book, they make no representations or warranties with respect to the accuracy orcompleteness of the contents of this book and specifically disclaim any implied warranties ofmerchantability or fitness for a particular purpose. No warranty may be created or extended by salesrepresentatives or written sales materials. The advice and strategies contained herein may not besuitable for your situation. You should consult with a professional where appropriate. Neither thepublisher nor author shall be liable for any loss of profit or any other commercial damages, includingbut not limited to special, incidental, consequential, or other damages. Readers should be aware thatInternet websites offered as citations and/or sources for further information may have changed ordisappeared between the time this was written and when it is read.For additional copies/bulk purchases of this book in the U.S. please contact 800-274-4434.Pfeiffer books and products are available through most bookstores. To contact Pfeiffer directly callour Customer Care Department within the U.S. at 800-274-4434, outside the U.S. at 317-572-3985,fax 317-572-4002, or visit publishes in a variety of print and electronic formats and by print-on-demand. Some materialincluded with standard print versions of this book may not be included in e-books or inprint-on-demand. If this book refers to media such as a CD, DVD, or flash drive that is not included inthe version you purchased, you may download this material at For moreinformation about Wiley products, visit 978-1-118-20544-0 (pbk.); 978-1-118-22845-6 (ebk.);ISBN 978-1-118-23051-0 (ebk.); ISBN 978-1-118-23059-6 (ebk.)Acquiring Editor: Matthew DavisEditorial Assistant: Michael ZelenkoDirector of Development: Kathleen Dolan DaviesDevelopmental Editor: Susan RachmelerProduction Editor: Michael KayEditor: Rebecca TaffManufacturing Supervisor: Becky MorganPrinted in the United States of AmericaPB Printing 10 9 8 7 6 5 4 3 2 1

P1: OTA/XYZP2: ABCJWSF004-fmJWSF004-ClayJanuary 5, 201220:41Printer Name: To ComeFor my father, Jack Clay, who has lovingly supported mefor my entire life in every wild-haired scheme I’ve evercome up with.For my husband, Leo Brodie, who has figured out how topartner with me at home and at work.And for my children, Brandon, Grayce, and Jessie, whoinspire me every day and also keep me real (Oh, Mom).

P1: OTA/XYZP2: ABCJWSF004-fmJWSF004-ClayJanuary 5, 201220:41Printer Name: To Come

P1: OTA/XYZP2: ABCJWSF004-fmJWSF004-ClayJanuary 5, 201220:41Printer Name: To ComeContentsAcknowledgments xvForeword xviiIntroduction xxi1Virtual Facilitation Gone Wrong1Putting Up with Poor Preparation and Content 3Looking for Interaction and Collaboration6Getting Instru